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Thread: Illy coffee

  1. #1
    JD
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    Illy coffee

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Does anyone have an opinion about Illy coffee (apart from how expensive it is!)?

  2. #2
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    Re: Illy coffee

    Tell us something about it...... Expensive! this is coffeesnobs, coffee is never too expensive oh except for ^&%#@$*%@*%*@*^%%$

    Never heard of it JD. What info do you have?

    FB

  3. #3
    JD
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    Re: Illy coffee

    Yeah, its a high quality Italian brand that comes ground, beans, and decaf. Sells in supermarkets for $18 for 250g.

    I have drunk it for the past few years but now that Im roasting my own my stocks of Illy are being depleted at a much slower rate!

  4. #4
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    Re: Illy coffee

    Illy ... they got nice cups ... but with roasted beans that you buy from supermarkets ... their freshness is mostly an issue of contention. Spending the same amount of money on green beans seem like a better alternative to Illy blend.

    $72/kg price might just be able to get you some Jamaican Blue Mountain if you are lucky.

    I am very sure that you can taste the difference between the fresh roasted beans and the ones in the supermarket.

    If you search coffeegeek, i think there are some people who are trying to replicate the Illy blend, I think there is some robusta in it. (although it says 100% Arabica) Italian blends like to have robusta in them.

  5. #5
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    Re: Illy coffee

    Supermarket Coffee JD is exactly who it is for...The supermarkets.... Home roasting is not an expensive thing to do and you are ALWAYS Guaranteed to have FRESH Coffee........ I used to think the Supermarket stuff was good too, Untill I discovered that most of it had been raosted months before I even got a look at it.
    Roasted Bean flavour dissapates up to 40% within a week. The coffee we have is consumed within a week. :)

    Trust me/us....... weve all been there. ;)

    FB

  6. #6
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    Re: Illy coffee

    Whilst I agree with comments regarding supermarket coffee as opposed to freshly roasted home coffee, I believe that Illy deserve special consideration. I dont know of anyone else who blankets their coffee with inert nitrogen gas at the time of packaging. By eliminating oxygen the deterioration of the coffee flavours through oxidation is significantly slowed so that if the coffee has been roasted months before it is nowhere near as bad as a coffee packaged in the usual way. Whilst the coffee is undoubtedly expensive one has the satisfaction of knowing the producer has tried harder than most to ensure the product arrives to the consumer in the best possible condition.
    I also used to buy Illy offee a lot until I discovered home roasting. It is certainly more than a reliable backup in emergency situations

  7. #7
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    Re: Illy coffee

    This is an interesting thread although I respectfully disagree with your final comment on this occasion.

    My understanding is that when you pay the asking price for this brand, you are paying for the technology, *and R & D that goes / went into working out the packaging to try and stop the coffee going stale (in the packaging) before it gets to the end user in shops all over the world and therefore a long way from the original roaster and a long time after it was roasted.

    In addition you are also paying for the cost of marketing the image that portrays this coffee brand as being more fresh when opened, than any other...

    ...but you can buy fresh roasted coffee from your nearest local roaster!

    Are you paying around $70.00 per kilo for gas flushing and the tin, or is it $70.00 per kilo for coffee beans that are 3.5 times better quality than a $20.00 per kilo blend purchased from the local?

    OR, you are paying $20.00/kg for the coffee and $50.00 per kilo premium to a marketing machine that is busily trying to market the brand as one of the most exclusive "specialty" products mankind has ever seen?

    In my locality there are 4 commercial roasters of varying sizes. Every single one of them has a premium espresso blend of better quality than the brand mentioned. The comparison is easy to make and it is made at the point at which you open the tin...which is precisesly the time at which the $50.00 per kilo worth of gas flushing / packaging, should show up as having kept the $20.00 per kilo worth of coffee beans at their utmost best, to compare with the $20.00 per kilo coffee purchased locally and roasted in the last week, OR to a regular packet of vacuum sealed supermarket beans.

    One of the things we do with participants in our coffee appreciation classes is to allow them to compare for themselves, in absolutely unbiased and fair conditions, the difference between some of the usual supermarket brand coffees. We go to the supermarket on the afternoon of the class and purchase 3 x 250 gram packs or tins of opposing brand coffees. The packs are opened by the participants, the coffees are ground and brewed by one only operator in an identical way (as is done in real coffee tastings), and the participants can compare for themselves on the spot and most importantly, decide for themselves if the level of marketing and advertising, and the images that are portrayed by the different companies in their advertising and marketing campaigns, are actually matched by the drinking quality of their products. Oh we also add a "control" which can be a freshly roasted coffee of known quality (eg any one of a miriad of good quality unblended arabicas).

    I have done this a number of times and included the brand referred to in this thread, both with domestic coffee clients, as well as with cafe owners who were looking to choose a coffee - on the basis of perceived image to portray to the clientelle - for their establishments.

    Suggest everyone should try this occasionally. It really is an interesting thing to do...to compare real quality in the cup, to perceived image being portrayed by the marketing campaigns of different national and international "supermarket brand" coffee companies....

    ...and you will be surprised. Try it.

    Regardez,
    FC.

    PS
    a few posts up it was mentioned that you might be able to get Jamaica Blue for $72.00 (presumably AUS$). So as to save any possible confusion, please note that the price mentioned - if it is genuine certified Wallenford Estate JB - is way out (both in percentage terms as well as in real dollar terms) and is far lower than even commercial roasters who buy whole barrels can buy it for.

  8. #8
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    Re: Illy coffee

    Fair comment F.C. Point taken!
    I certainly do use local roasters in preference to that brand and I agree with everything you have said but you must admit that it is admirable how they are concerned about keeping their product as fresh as possible. Couldnt some of our roasters do something similar. It might improve the shelf life of their coffees in the shops and they wouldnt have to ask 70 bucks a kilo

  9. #9
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    Re: Illy coffee

    Not sure where the $20 per kilo came from as most roasters sell roasted beans at $32-$37 per kilo. That aside, Illy coffee is at the top end of the supermarket shelf, but no further than that IMHO. The nitrogen technique they use is certainly a dramatic improvement on vacuum packed bricks but it is no substitute for recently roasted beans.

    I have a number of cans of Illy coffee as they always bundled it with their beautiful coffee cups. The cups are rather expensive ($35-$40 per espresso cup in OZ!) and I wish theyd leave the coffee out to reduce the price a bit but it is part of their branding. I give the cans away as gifts to friends who are lower down the coffee zealot curve than me. 8)

    On a day to day basis I use the Illy Nude espresso cups (http://www.illy.com.au/eShopping/Sho...p+collections) as they are truly wonderful for holding their heat and you get to see all of the coffee through the side of the cup.

  10. #10
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    Re: Illy coffee

    I picked up the PS1 set when I was on holiday in Italy a few years back. It still gets used for my morning espresso every day. (Well, minus the two that got broken in a tragic backyard cricket accident)

  11. #11
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    Re: Illy coffee

    Yeah I have the PS1 set too.

    Cant imagine how you could break cups playing cricket. Bit small to use as a cricket protector, but then again I havent seen you in person! ;D

  12. #12
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    Re: Illy coffee

    Behmor Brazen - $249 - Free Freight
    OOPS...!


    To all fellow Forum participants:

    A few posts up someone mentioned that it might be possible to get Jamaica Blue for $72.00 (presumably AUS$) per kilo.

    I subsequently noted that in Australia this is not possible and is way below cost...but...the way in which I worded this may have been a little ambigiuous or confusing.

    So to set the record straight I would like to repeat that in Australia, a $72.00 per kilo price tag for a certified genuine Wallenford Estate Jamaica Blue Mountain Coffee is not possible. $72.00 AUS per kilo, for the genuine artikill, is way way way way way below cost.

    Regardez,
    FC.



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