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Thread: BaristaCam

  1. #1
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    BaristaCam

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    I stumbled on down to my local third wave cafe for their inaugural Saturday opening and had the pleasure of watching a my coffee being made on screen. I saw the robur grinding by the cap, a few taps and a level and then a reggie tamp, followed by watching a beautiful honey drip extraction from the synesso, then observed the full texturing process and watching my rosetta poured.
    Now all this without having to step around behind the machine!! A little camera was mounted near the grinder allowing full view of the process displayed onto a screen on the other side of the synesso.
    Dinner and a show :), have other CSers seen any other BaristaCam setups? I have heard of one somewhere in Sydney but I think the story went the cafe was sold and the new owners stopped the practice.

    regards

  2. #2
    CoffeeSnobs Owner Andy's Avatar
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    Re: BaristaCam


    There are a few around and boy, it has to put some pressure on the barista.
    ...although if the end result is a better coffee then we are all winners.

    :)

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    Re: BaristaCam

    naked coffee (brisbane) has a camera

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    Re: BaristaCam

    Not many places would be game to be under that sort of scrutiny!!

  5. #5
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    Re: BaristaCam

    Quote Originally Posted by jimmyb link=1193660597/0#2 date=1193697054
    naked coffee (brisbane) has a camera
    or you can just sit at one of the tables behind the counter and perve at the extractions.

    Ive seen this in a few places in Melbourne I think, at the airport in particular - although it could be Brisbane. What I found amusing was that the quality of the camera, lighting and LCD Display were so poor, that it was basically useless. These systems are all very cute but if done on the cheap they wont stand up to a commercial environment - especially one full of moisture and fine particles.

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    Re: BaristaCam

    Quote Originally Posted by hazchem link=1193660597/0#4 date=1193731106
    Quote Originally Posted by jimmyb link=1193660597/0#2 date=1193697054
    naked coffee (brisbane) has a camera
    What I found amusing was that the quality of the camera, lighting and LCD Display were so poor, that it was basically useless. These systems are all very cute but if done on the cheap they wont stand up to a commercial environment - especially one full of moisture and fine particles.
    Great point, the execution has to be more than a gimmick but a serious showcase of exemplary practice. Has any cafe you have seen executed the concept properly?

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    Re: BaristaCam

    Cafe 54 in Perth CBD has one. The quick glimpses I had didnt look very sharp, so Ill try to sit near it next time for a better look. They have a gorgeous Synesso and certainly know how to use it ... worth perving at.

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    Re: BaristaCam

    I was talking with the boss about a camera set up...just gotta find the gear to do it....it does indeed put pressure on the barista to perform

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    Re: BaristaCam

    Before St Ali, Mark D. owned a cafe called "Ray" in Sydney Road. He installed a little camera that toggled between the espresso machine and the coin laundry next door - so that people could have a coffee and dart back once their laundry was done!

    The camera seems to have disappeared, and they have switched from Supreme to Atomica, but the coffee is still great.

    Cheers,

    Luca

  10. #10
    hazchem
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    Re: BaristaCam

    Quote Originally Posted by boysana link=1193660597/0#5 date=1193748626
    Quote Originally Posted by hazchem link=1193660597/0#4 date=1193731106
    Quote Originally Posted by jimmyb link=1193660597/0#2 date=1193697054
    naked coffee (brisbane) has a camera
    What I found amusing was that the quality of the camera, lighting and LCD Display were so poor, that it was basically useless. These systems are all very cute but if done on the cheap they wont stand up to a commercial environment - especially one full of moisture and fine particles.
    Great point, the execution has to be more than a gimmick but a serious showcase of exemplary practice. Has any cafe you have seen executed the concept properly?
    Not that Ive seen yet, but like anything to do with video it would all be a matter of how much you are prepared to spend.

    Quote Originally Posted by Wushoes - David S link=1193660597/0#7 date=1194077519
    I was talking with the boss about a camera set up...just gotta find the gear to do it....it does indeed put pressure on the barista to perform
    Wushoes, I dont have any specific suggestions for equipment, but maybe Videocraft in Ashwood could help you out.

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    Senior Member Magic_Matt's Avatar
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    Re: BaristaCam

    If you really want to put your barista under pressure, how filming the pour on a high-res, high frame rate camera, Sunbeam ad style, then playing the video back in slow-mo on a small screen built into the table as you drink the coffee ;)

    Using naked PFs would also add to the experience ;)

  12. #12
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    Re: BaristaCam

    Geez, its a good thing that cafes are such huge money spinners with the amount of video equipment being discussed here.

    The ROI (Return on Investment) on some of this stuff would be YEARS! :-)

  13. #13
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    Re: BaristaCam

    Quote Originally Posted by fatboy link=1193660597/0#11 date=1194222987
    Geez, its a good thing that cafes are such huge money spinners with the amount of video equipment being discussed here.

    The ROI (Return on Investment) on some of this stuff would be YEARS! :-)
    Absolutely fb....

    Thats why I have a Ferrari, a Porsche, beach houses and a few properties in Europe and America as well as a mansion in Toorak....and then I wake up :P

    You gotta sell a whole heap of coffee to pay the rent and there are very few who make a fortune out of cafes. They are by no means, a licence to print money ;)

    Chris

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    Re: BaristaCam

    Quote Originally Posted by m@ link=1193660597/0#10 date=1194217832
    Sunbeam ad style
    I saw that Ad for the first time last night while watching CSI on the projector... I tell you what that kept my eyes glued to the screen for the entire 45 seconds or so...

    They certainly did a good job at filming that pour!

    I also noticed they used a naked PF for part of the shot, I wonder if this means they are making them for the 6910s now... Interesting none the less...

    John.

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    Re: BaristaCam

    Sunbeam do have naked portafilters...Ive seen them...theyre professionally cut

  16. #16
    Senior Member Magic_Matt's Avatar
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    Re: BaristaCam

    Yep, I have one and its definitely no hack job 8-)

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    Re: BaristaCam

    Id like to re-word this thread as BaristaScam ...

    A camera focuses on a certain defined, concentrated angle - it shows the barista performing probably an isolated attribute of their job - & thatd be the sexy part marketing-wise ... lets say a pour from a naked PF. Is the camera angled prior at the grinder to see whats happening (do they grind on demand? ;)), then at the baristas tamp of grind in basket - prob not.

    The customer is STILL & equally removed from any interactive experience in this brave new world, tagged the 3rd-wave cafe phenomenon, watching the big screen, guys & gals ... they just see the un-messy, sexy stuff thats manifested as a great pour. Doesnt mean it tastes great, & they are witness purely to the end-product - not the messy process before the pour.

    If you want to REALLY see what a barista contends with behind the scenes, stand next to them & ave-a-chat - dont remove yourself via some plasma delusion.

    Also, last rant ::), I hate to read about 3rd wave cafe experiences felt purely in this context of techno-gizmo-artificial marketing. I was hoping the term would be embraced to refer to a bit of a quality revolution - ie a trend of niche cafes showcasing boutique roastery blends, & takes on SOs, & even showcasing their own!

    Comparable to consumers increasingly championing the slow-food trend, this surely encapsulates the essence of where 3rd-wave cafes are evolving?

    Cheers,
    Luddite

  18. #18
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    Re: BaristaCam

    Quote Originally Posted by GrindOnDemand link=1193660597/15#16 date=1194350664
    Id like to re-word this thread as BaristaScam ...

    A camera focuses on a certain defined, concentrated angle - it shows the barista performing probably an isolated attribute of their job - & thatd be the sexy part marketing-wise ... lets say a pour from a naked PF. Is the camera angled prior at the grinder to see whats happening (do they grind on demand? ;)), then at the baristas tamp of grind in basket - prob not.

    The customer is STILL & equally removed from any interactive experience in this brave new world, tagged the 3rd-wave cafe phenomenon, watching the big screen, guys & gals ... they just see the un-messy, sexy stuff thats manifested as a great pour. Doesnt mean it tastes great, & they are witness purely to the end-product - not the messy process before the pour.

    If you want to REALLY see what a barista contends with behind the scenes, stand next to them & ave-a-chat - dont remove yourself via some plasma delusion.

    Also, last rant ::), I hate to read about 3rd wave cafe experiences felt purely in this context of techno-gizmo-artificial marketing. I was hoping the term would be embraced to refer to a bit of a quality revolution - ie a trend of niche cafes showcasing boutique roastery blends, & takes on SOs, & even showcasing their own!

    Comparable to consumers increasingly championing the slow-food trend, this surely encapsulates the essence of where 3rd-wave cafes are evolving?

    Cheers,
    Luddite
    Hey GoD i understand where you are coming from and definitely agree with your interpretation of the 3rd wave cafe experience.
    I guess using that term in the opening line of the post seemed to tie it to the title but that was not my intention or even the reality. The cafe in question is all of that: boutique roasted, personally constructed blend, grind by the cup sort of place.
    The screen which you contend is gimmicky or a scam does help with interaction and immersion in the process for its customers, not too many CBD cafes can have every tom, dick and coffeesnob behind the counter ;).
    Furthermore there were no tight angles there but a full view of the process warts, grinds and all. Had a chat to the guys today and they intend to do a three camera setup to capture every step of the process, rotated on the screen, all this while adjusting the brew temp daily if required in relation to the age from roast of their beans.
    So I know where you are coming from.... this could easily become style over substance in a lot of implementations which would be unfortunate, but it doesnt have to be.............
    Anything that gets Joe Average Coffeebuyer interested and aware of the behind the scenes will definitely help coffee a long way in this country... "oh I thought they pushed a button like my DeLonghi"
    There is always place for soviet styled espresso bars man, machine and bean comrade, grey lots of grey, we are the true third wave but lets have a little fun with it

    B

  19. #19
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    Re: BaristaCam

    With regards to rewording it to baristascam Id just like to repost the initial post in the thread...

    Quote Originally Posted by boysana link=1193660597/0#0 date=1193660597
    I stumbled on down to my local third wave cafe for their inaugural Saturday opening and had the pleasure of watching a my coffee being made on screen. I saw the robur grinding by the cap, a few taps and a level and then a reggie tamp, followed by watching a beautiful honey drip extraction from the synesso, then observed the full texturing process and watching my rosetta poured.
    Now all this without having to step around behind the machine!! A little camera was mounted near the grinder allowing full view of the process displayed onto a screen on the other side of the synesso.
    regards..
    Machines at the la marzocco/synesso and robur/bnz level definitely dont come cheap. Even if you try and lease them its still very expensive and there are far better ways to market yourself rather than laying out the cool 15000-/+ dollars required. I think there is a place at DFO that has the three lcds built into the machine. It was on but no shots were running so I got to see a bit of beer belly instead. Quite exciting let me tell you!

    The camera setup at work can be quite tricky to keep clean but the hard part is usually in trying to get the lighting just right for the shots. With our setup the lighting had to be a choice between whats right for the LCD and whats functionally accurate while working with the space available. Two years ago and even today we are introducing people to what a naked pour is, how it can help diagnose extractions and also get people excited about coffee not just as a quick to-go thing, but as a genuinely enjoyable three dimensional drink.

    Anth

  20. #20
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    Re: BaristaCam

    Behmor Brazen - $249 - Free Freight
    ta boysana ...

    I can see no need for big screen if cafe-design moguls just think about modulating/re-positioning customers BEHIND the barista, with strategic seating to get to know your barista & see them in action in the flesh, rather than via some detached screen - Ill google u-tube if I want to watch some pour from some mystery naked PF, thanks very much.

    Maybe this 3rd wave mentality should embrace interaction with customers, as well as what I said prior post? Lose the bench in a cafe - its the barrier between customer & barista. Get customers involved, mulling around & watching IN THE FLESH the barista at work.

    Not some artificial detached screen experience.

    Off the podium for now ...
    Tony



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