I can ... & will Ian.Originally Posted by psaigh link=1213273553/0#0 date=1213273553
Why adulterate coffee with liquor purely to engage/initiate a new market? Seems like the new partnering push from marketing departments in bev companies - combine booze with caffeine ... thatll get the young ones hooked, & hyped yet pissed enough to groove the club scene.
Illys sales must be down last quarter, maybe ::)
Doesnt Illy have faith in the credibility of their bean, that they have to turn to partnership with Campari to give it street cred?
Tony (off the podium now)