So I would suggest that the headlines are the usual Media beat up *;DFor the $12 choice, customers get a "coffee consultant" to demonstrate the brewing method, taste-test four coffees in a "cupping" session matched to their preference profile and savour a special reserve coffee grown at 1750m above sea level.
1: Taste 4 coffees - cupping admidiately
2: Savour a special reserve coffee grown at 1750m above sea level
3: Personalised attention *;) *If one on one
Then $12 is cheep if you look at the materials and the time..
However.. Your in teh SHOP... *How many will walk out without buying something else ??
A good way to promote ya goods and good coffee... What is wrong with that...
If ya look at post http://coffeesnobs.com.au/YaBB.pl?num=1259788999/5#5 *you can see how the issue of “cognitive dissonance” has been managed prior to purchase *:D ;D 8-)
The issue is that I was never able to implement prior to wives one and two... Number three is still being assessed *;D