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Thread: Amanti registers Cup of Excellence in Australia

  1. #1
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    Amanti registers Cup of Excellence in Australia

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Amanti coffee has registered the name Cup of Excellence here in Australia, and can potentially limit its use in cafes and roasteries.

    They were made aware of what CoE is (a not for profit etc) but have still refused to let go of the rights.

    This has the potential to be devastating for the Cup of Excellence program and its supporters in Australia. Please help by raising awareness of this, thanks.


    Source:
    Jason Scheltus
    www.toomuchcoffee.com/index.php?name=PNphpBB2&file=viewtopic&p=114497

  2. #2
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    Re: Amanti registers Cup of Excellence in Australia

    Sic em [s]Luca[/s] Mark *:) Question is have they tried to Trademark it or have they just registered it as a business?

    There has been an ongoing battle between Lion Nathan and a US company over the name Barefoot in the context of Alcoholic drinks. http://www.australiantrademarkslawbl...with-barefoot/ There is some similarities but they needed to claim prior and ongoing use seems to be one of the keys.

    In the meanwhile not that I buy their beans AMANTI consider yourself on the blackball list of my coffee suppliers >:(



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    Re: Amanti registers Cup of Excellence in Australia

    Yeah, I saw this. Absolutely disgusting. What do they expect to achieve?
    You would assume that a coffee company would have a degree of respect for what CoE tries to achieve.

    I wonder if it is ignorance or a cheap attempt to make money off the back of a really worthwhile initiative.

    Not that I would buy their coffee, they are definitely on my list of companies to avoid.

  4. #4
    CoffeeSnobs Owner Andy's Avatar
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    Re: Amanti registers Cup of Excellence in Australia

    Its nothing new really, Amanti have registered all sorts of names in the past that they had no real interest in.

    a quick look in the yellowpages will show...


    Amante Coffee
    AMANTI# Espresso U.N.I.#
    Amanti Gourmet Coffee
    Amici Coffee
    Amici Espresso
    Australias Best Coffee
    Bono Coffee
    BuyCoffee.com.au
    Caffe Vito
    Cappuccino Coffee
    Coffee Advice Line
    Coffee Quality Institue of Australia
    Coffee Tea Chocolate
    Doctor Coffee
    Espresso Coffee
    Expresso With Attitude
    Free Coffee
    Ghiradelli Australia
    Ghirardelli Coffee
    The Healthier Coffee
    Kaimak Coffee
    Khalif Coffee
    Kokora Coffee Blackburn
    Latte Coffee
    The One With Aroma
    Organic Coffee Co.
    Organic Flavour Co
    Outback Coffee
    Roasters Guilde of Australia
    Rosta Coffee
    Speciality Coffee Associates Australia
    Specialty Coffee Institute of Australia
    The True Blue Brew
    World Coffee Aid


    The ones that irks me far more than CoE are:
    Roasters Guilde of Australia
    Speciality Coffee Associates Australia
    Specialty Coffee Institute of Australia
    >:(

  5. #5
    CoffeeSnobs Owner Andy's Avatar
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    Re: Amanti registers Cup of Excellence in Australia

    In the Too Much Coffee thread Jason said:

    "I think at the moment theyre looking at ways of having it excluded but they need proof that the term Cup of Excellence was used before 2008 to describe the competition. Which is difficult to come across!"

    how about is one...

    http://coffeesnobs.com.au/YaBB.pl?num=1120526174

    Maybe CoffeeSnobs can claim the name in Australia and then give it back to the rightful owner!

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 4D6268750C0 link=1269911586/4#4 date=1269917470
    http://coffeesnobs.com.au/YaBB.pl?num=1120526174

    Maybe CoffeeSnobs can claim the name in Australia and then give it back to the rightful owner!
    BANG! Good find Andy ;)

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    Re: Amanti registers Cup of Excellence in Australia

    Gee only 2005 ;D I did mean Luca too as he was referenced in the linked article but Mark is correct too ;)

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 0728223F460 link=1269911586/4#4 date=1269917470
    they need proof that the term Cup of Excellence was used before 2008 to describe the competition. Which is difficult to come across!

    It is mentioned here in 2003.

    http://www.mountaintopcoffee.com.au/assets/HA%20Bennett%20-%20MTC%20Feild%20Day%20report%20_Oct%2003_.pdf

    11:00am Global market demands for DGB. What is ?Specialty coffee?. Specialty coffee
    trends globally. Cup of excellence. Purchasing DGB - from a roasters perspective, what
    are the important issues. Perception of Australian grown from the roasters perspective.

  9. #9
    CoffeeSnobs Owner Andy's Avatar
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    Re: Amanti registers Cup of Excellence in Australia

    ...yeah, but we also have the bag to prove(?!?!) it.

    8-)



    (boy, its been a LONG time since Ive seen that much of the Snobbery1 floor)
    :o

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    Re: Amanti registers Cup of Excellence in Australia

    I find it rather interesting that there is more emotion flying about over *who is and who is not included in the top cafes in Australia list in one newspaper, than a company cynically stealing a trademark.

    It sets a really bad precedent, and the cost and effort in fighting this are diverting effort away from a really worthwhile programme.

    I am not fully aware of the implications, but would be interested to know if you could not put CoE member on your business, or on coffee you sell if it was registered by Amanti.

  11. #11
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    Re: Amanti registers Cup of Excellence in Australia

    CS Lawyers assemble!!!!!! ;D

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 5B7C77464A190 link=1269911586/9#9 date=1269936074
    I find it rather interesting that there is more emotion flying about overwho is and who is not included in the top cafes in Australia list in one newspaper, than a company cynically stealing a trademark.
    A sad indictment.

    Hopefully the specialty coffee community can pull together to fight this one. *

  13. #13
    Senior Member Dennis's Avatar
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    Re: Amanti registers Cup of Excellence in Australia

    I can only imagine that they arent doing well with sales and hope by registering these names they might supplement their income. :P

    It really seems they dont care about or have any ethics.

    Andy, if I can chip in some way to help defeat this, let me know.


  14. #14
    Senior Member GregWormald's Avatar
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    Re: Amanti registers Cup of Excellence in Australia

    Registering a trade mark means **NOTHING** until you try and defend it in court--and you must defend it or lose it.

    Any prior use is likely to make any defense attempt useless.

    Greg

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 6D584F4D7D4558474B464E2A0 link=1269911586/13#13 date=1269943140
    Registering a trade mark means **NOTHING** until you try and defend it in court--and you must defend it or lose it.
    I think it is more than that though as well. They could serve some pig swill and call it cup of excellence (they registered the trademark) and it would then devalue the reputation of CoE to your average consumer. I think your average coffeesnob will know the difference, but your average consumer would not.

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 406F6578010 link=1269911586/3#3 date=1269916737
    Amanti have registered all sorts of names
    Quote Originally Posted by 406F6578010 link=1269911586/3#3 date=1269916737
    Bono Coffee

    Maybee a U2 theme cafe * :-?

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 72756E66617374000 link=1269911586/15#15 date=1269948839
    Quote Originally Posted by 406F6578010 link=1269911586/3#3 date=1269916737
    Amanti have registered all sorts of names
    Quote Originally Posted by 406F6578010 link=1269911586/3#3 date=1269916737
    Bono Coffee

    Maybee a U2 theme cafe * :-?
    Customer walks in there seeking a fine coffee, and walks out singing "I still havent found what Im looking for".

  18. #18
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    Re: Amanti registers Cup of Excellence in Australia

    The absolute lack of any form of positive ethics of some companies never ceases to amaze me. Fight this by whatever means necessary.

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 5F5356425B574040570204320 link=1269911586/16#16 date=1269994816
    Customer walks in there seeking a fine coffee, and walks out singing "I still havent found what Im looking for".

  20. #20
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    Re: Amanti registers Cup of Excellence in Australia

    heh heh heh....Amanti...CoE hey *:-? Riiiiiight....

    Presumably they had no choice as the #1 option: Cup of Merde was already taken?

    Once a tosser, always a tosser ::)

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    Re: Amanti registers Cup of Excellence in Australia

    Quote Originally Posted by 217E66707B707C757576767E727D130 link=1269911586/19#19 date=1269997166
    Cup of Merde
    They would use that in their Merdeccino blend.

    Seriously, this appears to be a disgraceful lack of ethics. Hopefully it backfires on them in a big way.

    (Theres a local cafe serving Amanti coffee. Havent tried it yet - sure as hell wont be trying it now!)

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    Re: Amanti registers Cup of Excellence in Australia

    Behmor Brazen - $249 - Free Freight
    Quote Originally Posted by 4B7E696B465B0C0 link=1269911586/20#20 date=1270002073
    Quote Originally Posted by 217E66707B707C757576767E727D130 link=1269911586/19#19 date=1269997166
    Cup of Merde
    Seriously, this appears to be a disgraceful lack of ethics. Hopefully it backfires on them in a big way.
    Anyone know any journalists? i think this could make an interesting article in a newspaper

    Local company steals ethical brand



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