Its very disappointing to hear of such a demise but such is the nature of the industry. If countries dont band together and form some level of consistancy internally then it all seems to fall apart...or at least not come together the way it could.
Take Aussie coffee for example...
There are now a lot of coffee farmers in Australia but we really only market our coffee as "Aussie Coffee" with the exception of a few and not the particular region it comes from. Our coffees are all different and should be treated as such. The other factor in Australian coffee is farmers would prefer to attempt to get there own name out in the world rather than the name of Australian coffee as a whole. This comes down to an "every man for himself" approach locally as apposed to a "band of brothers" approach taken by many other countries that has worked so successfully.
I know that i would certainly purchase coffee from Zimbabwe if it were available to me. Not only to support the local industry in Zimbabwe but for the curiosity factor...... Andy? :)