Love your post ;D ;D ;D!! (for a moment I though you had gone to "the dark side" :o)
No doubt about it - Sunbeam make great consumer items- toasters, jugs, irons, electric frypans - and other THROW AWAY items!!!
Im just not real sure that quality coffee machines is their thing...... I dont think throw away mentality is really suitable for that type of item- and its not always easy to change your engineering methodology (or your outsourced assemblers).