The $10,000 coffee machine
"Do you like coffee? Ever had a cup from a machine that costs about $10,000? Now's your chance... It's the best cup you've ever had - guaranteed."
Blossom's pitch attracted throngs of conference-goers from venture capitalists to budding entrepreneurs and reporters hoping to taste its "insanely great" cup of coffee.
The portable machine behind the brew was built from scratch in a San Francisco warehouse for hardware startups by mechanical engineers and industrial designers with experience working at technology namesakes like NASA, Apple, Tesla, and BMW.
The founders set out to see if they could deploy hardcore science and engineering to outdo hand-crafted brews.
Their invention, the Cafe1, precisely controls brewing time and temperature to the point where "drastically" different cups of coffee can be elicited from the same beans.
The machine includes a QR barcode scanner and wi-fi connectivity so roasters can place an internet link on their bags which will be recognised to identify the best way to brew each mix of beans.
The first limited production run is just 10 machines which will sold for $11,111. These are aimed at commercial establishments as opposed to consumers.
Jeremy Kuempel, president of Blossom Coffee, acknowledged the price could preclude his dream of "making excellent coffee available to everyone".
But he asserted it would pay for itself within a year of consistent use.
"Blossom Coffee is about more than one machine," he said.
"We are committed to bringing our technology to more accessible levels."
And in the future, he added, "you might be seeing a new price."