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Thread: Moccona - is it coffee?

  1. #1
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    Moccona - is it coffee?

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    I was having an argument with the family the other night (I cant remember what about) and went to make a point by pulling out the jar of instant from the pantry and saying something like "and they call THIS coffee!".

    It was then I noticed that the label on a jar of Moccona does NOT proclaim it to be coffee.

    See for yourself. *:o




  2. #2
    Flo
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    Re: Moccona - is it coffee?

    Quote Originally Posted by Thundergod link=1173353195/0#0 date=1173353195
    I was having an argument with the family the other night (I cant remember what about) and went to make a point by pulling out the jar of instant from the pantry and saying something like "and they call THIS coffee!".

    It was then I noticed that the label on a jar of Moccona does NOT proclaim it to be coffee.

    See for yourself. *:o


    We always suspected....

    At least theyre not guilty of false advertising!!

    BTW TG, nice art!! ;)

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    Re: Moccona - is it coffee?

    Yeah but it didnt help my argument.
    Whod a thought?

    Re art: Thanks.
    Want something pretty for yourself?

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    Re: Moccona - is it coffee?

    What are the ingredients listed?

    Only has to have 50% chicken to be called chicken nuggets.

    Maybe its 50% something?

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    Senior Member Dennis's Avatar
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    Re: Moccona - is it coffee?

    hmmm...Im rather concerned about what this might be doing in your pantry in the first place?

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    Re: Moccona - is it coffee?

    I think hes using it to absorb moisture.

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    Re: Moccona - is it coffee?

    I didnt say it was "my" pantry.
    Read the post again, "the" pantry.
    Maybe I should have said "the wifes" pantry.
    But in reality its her coffee.

    She had women over for a dress selling party last night and I only had a little bit of coffee left so hid in the study when I got home from karate.
    The intention was that if any of them wanted "coffee" she would give them instant.

    In the end though only two wanted coffee that late in the evening after the party so I emerged and made two "real coffees".


    P.S nunu - giggled like a schoolgirl

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    Re: Moccona - is it coffee?

    Well I reckon like vegemite it could legitimately be referred to as an extract but a coffee, rather than yeast extract.

    Also think that is serves Nunus purpose better than its intended purpose.

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    Senior Member Dennis's Avatar
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    Re: Moccona - is it coffee?

    Quote Originally Posted by Thundergod link=1173353195/0#6 date=1173398426
    I didnt say it was "my" pantry.
    Read the post again, "the" pantry.
    Maybe I should have said "the wifes" pantry.
    But in reality its her coffee.

    She had women over for a dress selling party last night and I only had a little bit of coffee left so hid in the study when I got home from karate.
    The intention was that if any of them wanted "coffee" she would give them instant.

    In the end though only two wanted coffee that late in the evening after the party so I emerged and made two "real coffees".


    P.S nunu - giggled like a schoolgirl
    hmmm again...sounds like a very in-depth justification...I had a laugh

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    Re: Moccona - is it coffee?

    Just got the brochures out of the mail box.
    The Woolies one has Nescafe on special.

    Funny....the Gold, Blend 43 and Noir all do not have the word "coffee" on the label.


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    Re: Moccona - is it coffee?

    And International Roast.... No coffee on the label.

    "the smooth, satisfying taste of quality coffee beans......"

    So they claim it has the taste of coffee.... not that it actually IS coffee. ;)

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    Re: Moccona - is it coffee?

    That explains why instant tastes totally unlike the real thing. To think of how many billions of people are being conned by this...... :P

    Maybe it means that no coffee beans were harmed in the production of those beverages?

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    Re: Moccona - is it coffee?

    Maybe they just do huge batches of CP, then freeze dry the stuff.

  14. #14
    chris002200
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    Re: Moccona - is it coffee?

    I just had a look on an "instant" coffee tin that is sitting on the bench in our office. Nescafe Blend 43. Best before 13/10/2005... I have a feeling it has been topped up and the tin just kept for convienience sake. On the label it says, and i quote "Ingredients: Coffee Beans"

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    Re: Moccona - is it coffee?

    Oooh now I remember my mum used to drink about 12 cups of Moccona back when she was doing her postgraduate studies (about 20 years ago).

    That might explain why shes easily in a bad mood (Im quite sure it had nothing to do with 2 teenage kids).

    ::)

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    Re: Moccona - is it coffee?

    I have posted this somewhere before and was howled down however the process for making instant coffee is pretty simple.

    Large vats of brewed coffee is made, basically it is made with a giant pourover brewer, ie. ground coffee from coffee beans.

    The brewed coffee is then dropped down huge silos and blasted with hot air which evapourates the moisture/water completely leaving the residue which is dried powder at the bottom.

    This is your basic instant coffee powder such as: International Roast etc.

    To get the coffee granule affect the powder is then blasted with a mixture of air and and water vapour and it agglomerates into little granules: this is your granulated instant coffee such as: Nescafe Blend 43.

    Freeze Dried Instant Coffee - is slightly different process in that the brewed coffee is snap frozen and then placed in a chamber where the moisture is taken out of the frozen state by accelorated evapouration/drying process - the dried particles are then smashed resulting in the "freeze dried particles" - this is by far the best process in making instant coffee as it encapsulates more of the flavour and taste of coffee.

    I can guarantee everyone that there are no additives or any other substances in "instant coffee" it is made from coffee beans and water.

    I cant vouch for the quality of coffee beans - but where it is stated that the beans are 100% arabica - they are in fact 100% arabica.

    I know there will be people on this forum that will "pooh pooh" instant coffee and even ridicule this post - but if it wasnt for the instant coffee market there would have been precious little resources for the industry to develop and grow the "pure coffee market" that has resulted in the outstanding development we have in the coffee industry today.


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    Re: Moccona - is it coffee?

    I have a jar or Moccona Espresso sitting on my bench - Last opened the day before my EM6910 made it on to my bench. It says on the back "Instant Coffee. Ingredients: Coffee Beans". I guess that makes it coffee! It has a little spiel on the front of the jar regarding quality...and I quote "The full-bodied flavour of Moccona Espresso has been blended from carefully selected coffee beans roasted in a true Italian way". Those marketing people sure have a way with words :) I assume "carefully selected" means they shafted some poor coffee grower for the lowest price on their beans!

    With claims of quality like that I reckon they should be giving advice to the home roasters in the "Roasting" forum on CS ;D


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    Re: Moccona - is it coffee?

    Metreo - that is certainly the process as I understand it as well.

    Im not sure Id support the view that the premium coffee industry of today owes much to instant coffee. Coffee was already a huge commodity before the advent of instant coffee. I suspect (but dont know) that instant may have been one of the inspirations driven by the need to supply troops in the field with some comforts.

    The instant coffee trade has certainly enlarged the general coffee trade, but this is one case where Id propose that Quantity does not have Quality all of its own.

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    Re: Moccona - is it coffee?

    Quote Originally Posted by grendel link=1173353195/15#17 date=1173422510
    Metreo - that is certainly the process as I understand it as well.

    Im not sure Id support the view that the premium coffee industry of today owes much to instant coffee. Coffee was already a huge commodity before the advent of instant coffee. I suspect (but dont know) that instant may have been one of the inspirations driven by the need to supply troops in the field with some comforts.
    The instant coffee trade has certainly enlarged the general coffee trade, but this is one case where Id propose that Quantity does not have Quality all of its own.
    Worldwide, coffee was well known before instant coffee, but this was not the case here in Aus. I suspect that I may be a little older than you and can well remember the little tins of Nescafe that first appeared on the market. This was at a time when there was about 3 or 4 coffee shops in the City of Sydney, and an espresso bar was almost unheard of.
    IMHO instant coffee has done a lot to encourage the drinking of better coffee, at one stage thought of as something the Yanks drank or something you had after dining at a fine restaurant.

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    Re: Moccona - is it coffee?

    I have yet to ask Mum if Dad served coffee at our café when I was little.
    It would seem logical but my memories are restricted to the lolly counter.

    However, being of Greek heritage I know there was coffee drinking in Australia before instant.

    However once the Greeks discovered Nescafe it became the accepted thing to offer guests coffee or "Nes". I think they thought they were assimilating by offering the instant variety.

    I learned how coffee was made by watching the adults in my family use a briki on the stove.

    Dad ran a kafenio when I was in primary school.
    There I got to make coffee (in a briki).
    The Greek men in the community would gather in such places every afternoon for a Greek/Turkish coffee.
    You couldnt buy a Nescafe in those places, and I suspect if you asked for one youd have been branded some kind of weirdo and banished for life.

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    Re: Moccona - is it coffee?

    Quote Originally Posted by grendel link=1173353195/15#17 date=1173422510
    Metreo - that is certainly the process as I understand it as well.

    Im not sure Id support the view that the premium coffee industry of today owes much to instant coffee. Coffee was already a huge commodity before the advent of instant coffee. I suspect (but dont know) that instant may have been one of the inspirations driven by the need to supply troops in the field with some comforts.

    The instant coffee trade has certainly enlarged the general coffee trade, but this is one case where Id propose that Quantity does not have Quality all of its own.

    The invention of Instant Coffee came about because of a glut in coffee supply in Brazil - the success of instant coffee meant the coffee was not dumped and coffee plantations were not destroyed.



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    Re: Moccona - is it coffee?

    Metreo could you point me to the source of that information please.

    EDIT: Never mind, I found it. However you are only partly correct it would seem.

    The first soluble coffee was invented in 1901 by a Japanese-American chemist called Satori Kato who lived in Chicago. However, the first mass produced instant coffee, was the invention of George Constant Washington, an English chemist living in Guatemala. While waiting for his wife one day to join him in the garden for coffee, he noticed on the spout of the silver coffee pot, a fine powder, which seemed to be the condensation of the coffee vapours. This intrigued him and led to his discovery of soluble coffee. In 1906 he started experiments and put his product, Red E Coffee, on the market in 1909. In 1938, Nestlé, after being asked by Brazil to help find a solution to their coffee surpluses, invented freeze-dried coffee. Nescafe was developed and first introduced into Switzerland.

    Instant coffee really took off after 1956 when commercial television was introduced. The commercial breaks were too short a time in which to brew a cup of tea, but time enough for an instant coffee. The entrepreneurs of the coffee world like Nestlé and General Foods realised this was their big chance and advertised their instant coffee during the breaks. In retaliation, the tea companies introduced the tea bag in a desperate bid to compete.

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    Re: Moccona - is it coffee?

    Nescafe says we are both right!


    "In 1930, Nestlé’s chairman was approached by the Brazilian Coffee Institute and asked to develop coffee that was soluble in hot water and retained its flavour. At the time, Brazil had a huge coffee surplus and it was felt that coffee consumption would increase if a new product was developed. While there were some forms of crystallised or liquid coffee on the market, they were not readily soluble and tasted horrible. After seven years of painstaking research at the Nestlé research centre laboratory in Switzerland, scientist Max Mortgenthaler finally achieved the desired results, and on 1 April 1938, NESCAFÉ was launched in Switzerland."

    So it was invented because there was glut, and a commercial success because there was a war! Almost as if Nestle planned it all (Muahahahahaha)


    THE TIMELINE OF INSTANT COFFEE

    1903
    Dr D Kato (a Japanese chemist working in Chicago) patented a process for soluble coffee powder.

    1909
    Mr G Washington began selling a product he had commercialised after observing coffee powder deposits on the lip of a silver coffee pot in Guatemala.

    1914 – 1918
    World War I was the main impetus for the production and popularity of instant coffee, with the US Army buying all available supplies for its troops who then wanted instant coffee when they returned home.

    1938
    Nestlé invents the worlds first drinkable instant coffee.

    1939
    NESCAFÉ is introduced to Britain and coffee production starts at the Hayes factory.

    1940
    Instant coffee used by troops in World War II.

    1954
    NESCAFÉ is made with 100% coffee (previously carbohydrates had been added to stabilise the product).

    1955
    A powdered version of NESCAFÉ Blend 37 is introduced.

    1961
    NESCAFÉ is packed in its famous brown jar. The original tins are gradually phased out.

    1964
    Technical development helps retain coffee aroma in NESCAFÉ.

    1986
    NESCAFÉ Original decaf is launched.

    1999
    NESCAFÉ Originals 60th Birthday celebration.

    2005
    Today there is a whole range of instant NESCAFÉ coffees available to suit every taste, including dark rich roasts, lighter, more aromatic roasts, decaffeinated coffees and a range of speciality coffees.

  24. #24
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    Re: Moccona - is it coffee?

    When did they add the other 6 beans?

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    Re: Moccona - is it coffee?

    Behmor Brazen - $249 - Free Freight
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