Good article, entertaining too. Recently went to the US and on parts of the west coast at least (California to be exact), the specialty cafes are overflowing with beards, moustaches, spacers, tattoos, buddy holly style glasses, 10 different brewing methods (espresso must be so yesterday) skinny jeans and cardigans.
However, I can handle being a 40yr old has been at any cafe as long as the espresso is good
I like that one of the baristas in the article talked about making customers the drink that they asked for. Within reason I agree with this. A good barista can certainly vary those several critical inputs to reproduce flavours for a wide variety of consumer tastes - even if it wouldn't be considered optimal by my, or anyone else's standards. There are several coffeehouses in the US where you are not allowed have sugar in your coffee because they don't think it needs it. That's a bridge too far for me, a bit too hipster.
I also liked that it was important to her [the barista] that her customers left her establishment happy. I believe that it isn't only about the coffee but about the interaction and relationship that goes with a good cup of joe that is equally important.
I like a barista who has the dedication to their craft like the soup nazi but not the attitude. Great article.