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Thread: Choosing the best way to brand coffee pouches - print or rubber stamp?

  1. #1
    Member Abhishek's Avatar
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    Choosing the best way to brand coffee pouches - print or rubber stamp?

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Hi all,

    I'm about to start a small coffee roasting business, and in the stage of getting quotes from different packaging suppliers. I wanted to find out from you guys which method you've found to be flexible and cost effective in the long-run.

    It may seem like a naive question as it comes down to me to choose the cost-effective one based on quotes, but as there are so many different options to choose from today - it's just very confusing.

    The three options that I was thinking about are:

    Example 1 (Logo printed on pouches + labels for different blends)




    Example 2 (Artwork rubber-stamped on pouches + hand written details about blends etc)




    Example 3 (Getting full printed labels)


    I'd really appreciate your input on what has worked for you and what hasn't, and any details that I need to keep in mind while choosing an approach.

    Thanks in advance,
    Abi

  2. #2
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    I like the stamping and handwritten option, a bit of personal touch wouldnt hurt
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  3. #3
    Member Abhishek's Avatar
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    Thanks Bazooka! Anyone else guys?

  4. #4
    Member alphaoscar's Avatar
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    I stamp and handwrite mine. It gives it a more personal and unique touch i think. Especially if you got nice handwriting. Its cheaper too.

    If you were to be selling a large quantity, a pre printed bag may be more cost effective and time effective. (Only in bulk). I send out 5-10 a week and the stamp/writing is fine for me.

  5. #5
    Senior Member Yelta's Avatar
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    Get them professionally printed, rubber stamps and hand written will make you look like a back yard operation.

    Did you join Coffee Snobs with the intention of contributing or are you simply looking for an answer to this one question?

    PS No need to shout.

  6. #6
    Member Abhishek's Avatar
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    Thanks alphaoscar!

  7. #7
    Member Abhishek's Avatar
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    Hahahahahaha! I like Yelta's response. Actually I'm just starting off at coffee snobs and wish to contribute wherever I can.

    Since I'm a newbie I'm in the observation and questioning mode

  8. #8
    Senior Member Yelta's Avatar
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    Quote Originally Posted by Abhishek View Post
    Since I'm a newbie I'm in the observation and questioning mode
    Good stuff Abi, softly softly is a pretty good approach, tell us a little about your coffee likes and dislikes.

  9. #9
    Member Abhishek's Avatar
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    Thanks Yelta! I think I should introduce myself properly at coffeesnobs

  10. #10
    Senior Member Yelta's Avatar
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    Good idea Abi, I'm going to jump the gun and be the first person to officially welcome you.

    Welcome to Coffee Snobs.
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  11. #11
    Senior Member chokkidog's Avatar
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    A lot depends on the scale of your operation, how much do you expect to roast weekly or annually?
    You say small but that's relative; 10 kgs a week, 500 kgs or more ?

    You'll find that most bag suppliers will want a print run of 10,000 to do pre -printed bags at standard price.
    Kraft ( recycled paper) paper bags should be used within 1 year.

    It's cost effective for the volume but 'horses for courses' and you will need additional information like roast date and blend /SO.

    For the most part, 'stamp and hand written' is slow (hand writing) and doesn't look that great.

    My bags are stamped; logo, blend, roast date, espresso or filter roast, best before.

    My Single origins have their own stamp made up, as the run is usually at least 120 kgs.
    Self inking stamps are the easiest to use and the rubber and ink pad can be changed easily, without buying a whole new stamp assembly.

    Printing on stickers is another option, print runs can be smaller.

    And...... welcome to CS!!
    Last edited by chokkidog; 12th January 2014 at 10:20 AM. Reason: OOoops, forgot to welcome!
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  12. #12
    Senior Member Arcade's Avatar
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    I like the stamp and hand-written option. It makes me feel like someone has taken more care in preparing my package rather than mass-produce. You can't get away with this for some products where professionalism is paramount, but for coffee, as with other hand-made products like jams and sauces, I believe the personal touch is the way to go.
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  13. #13
    Member Abhishek's Avatar
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    Thanks for the warm welcome guys!!

    Just to quickly introduce myself - I'm a UX designer by profession and in the past 3 years turned into a coffee aficionado. I work as a part-time barista 2 days a week and read heaps of books on the production and processing of coffee. I usually order ristretto for an instant hit or lattes at other times. I prefer single origins/microlots from Kenya, Burundi, PNG and Columbia.

    Look forward to creating some speciality blends of my own, keep contributing to this forum and getting to know more about the coffee world through you guys!

    -abi
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  14. #14
    Senior Member Yelta's Avatar
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    Quote Originally Posted by Abhishek View Post
    Thanks for the warm welcome guys!!

    Just to quickly introduce myself - I'm a UX designer by profession and in the past 3 years turned into a coffee aficionado. I work as a part-time barista 2 days a week and read heaps of books on the production and processing of coffee. I usually order ristretto for an instant hit or lattes at other times. I prefer single origins/microlots from Kenya, Burundi, PNG and Columbia.

    Look forward to creating some speciality blends of my own, keep contributing to this forum and getting to know more about the coffee world through you guys!

    -abi
    I reckon you'll fit in here very well Abi, keep us informed as to your progress.

  15. #15
    Member Abhishek's Avatar
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    I'm expecting to do about 40-50kg a week. I like the idea of printing just the logo and hand-stamp the other info, but it is just too expensive for a small lot. As you mentioned, no-one prints less then 5000 bags and it won't be a value for me at this stage.

    And also I doubt if I can use all of those bags in 12 months

  16. #16
    Senior Member chokkidog's Avatar
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    Professionalism is alive, and well, in the commercial, wholesale/retail coffee roasting world! ;-D

  17. #17
    Sleep is overrated Thundergod's Avatar
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    I print my own labels.
    Good enough for a small operation.
    I use Avery label sheets.
    Depending on the label size you can print 12 or more at a time or just 1.

    A roaster I regularly buy from uses professionally printed labels and hand writes the bean type and ticks things like "whole" "ground" bag weight etc.
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  18. #18
    Member Abhishek's Avatar
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    That sounds like a good idea! And economical.

  19. #19
    Senior Member GrahamK's Avatar
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    As has been suggested by a few, I use a combination of hand stamped & self printed labels. I think the hand stamp on a Kraft style bag looks quite good and rustic, so to speak as apposed to unprofessional. Then on occasions such as a first time customer, or a special batch, a printed label looks good as well. Unfortunately I have lousy handwriting, so thats my problem with hand stamped and written info style.

    If you have a self inking stamp made up at can be quite cost effective, just a word of warning to keep the design simple and don't try and include small printing, as generally it will not stamp as well.

    GrahamK
    Last edited by GrahamK; 12th January 2014 at 03:55 PM.
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  20. #20
    Member Abhishek's Avatar
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    Thanks GrahamK. I really like the idea of keeping the design simple and using labels for highlighting things.

  21. #21
    Senior Member Yelta's Avatar
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    I buy some of my green from a company that hand write bean varieties on bags, sometimes legible others it might as well be written in Mandarin.

    When we were in business I recall we printed labels using MS Word, pretty simple operation. How to Create Labels in Microsoft Word (with Pictures) - wikiHow
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  22. #22
    Senior Member chokkidog's Avatar
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    I also use stick-on labels for a product I sell in jars using Mac Pages. Easy.
    Considered it for coffee bags but the cost of printer cartridges over an ink refill bottle for self inking stamps made the decision easy.

    Depends on the volume/cost/time/desired outcome equation, I guess.
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  23. #23
    Senior Member Yelta's Avatar
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    Quote Originally Posted by chokkidog View Post
    the cost of printer cartridges over an ink refill bottle for self inking stamps made the decision easy.
    Laser printer Chokkidog.

  24. #24
    TC
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    We use a Dymo Labelwriter twin turbo (because it goes faster )

    The labels are not exxy and you can modify on the fly. No printing costs other than the label as it's a thermal process
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  25. #25
    Senior Member chokkidog's Avatar
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    Crikey!! Lasers, twin turbo thermals........ come on guys..... I've only just upgraded from my Roneo!! ;-D ;-D ;-D
    Attached Images Attached Images

  26. #26
    Senior Member fatboy_1999's Avatar
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    I use a Dymo labelwriter (non turbo, just goes regular speed). They are limited to black and white, but do a good job and can handle a logo well. I use a small version of my avatar and it comes up all right.
    A couple of years ago, I got a small run done of some round colour stickers (100 or so). They were purely for a Christmas present sort of thing, but they were quite effective. I have often thought about getting a larger run done of a smaller size and adding that to my bags, but have not done so at this stage.

  27. #27
    Member Abhishek's Avatar
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    I checked out the Dymo twin turbo. It's just below $180 and is awesome.

  28. #28
    Senior Member Yelta's Avatar
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    Quote Originally Posted by Abhishek View Post
    I checked out the Dymo twin turbo. It's just below $180 and is awesome.
    Twin turbo eh, anything like this Honda NSX: twin-turbo V6 confirmed for next-gen hybrid supercar |*CarAdvice

    Seriously though, sounds like the Dymo may well be the answer to your search, keep us informed.

  29. #29
    Super Moderator Javaphile's Avatar
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    Are the labels using the same tech/process as the thermal receipt printers commonly seen, here at least, at almost every POS station in the marketplace? If so you might want to look at some of the current research into the nasties on/in the paper they use.


    Java "Hhhmmm....yummy chemicals!" phile
    Toys! I must have new toys!!!

  30. #30
    Member Abhishek's Avatar
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    Behmor Brazen - $249 - Free Freight
    Thanks all. I'll keep you guys updated!



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