Post By Yelta
Coffee bean (brown) subscription services
Just wondering if anyone had any thoughts on the various 'coffee subscriptions' that are available. That is, you pay a monthly fee and you get fresh beans delivered to your door once or twice a month.
I've now looked at perhaps 6 or more of these that are available in Australia and in all of those cases the costs of the subscription seemed to be unexpectedly higher than the cost of the beans (even being a little conservative about shipping costs, and going on the 250gm bag cost which is typically the highest per gram). I would have expected it to be the opposite since, as a product line, you are making people pay up front, and even if you aren't making them pay up front and they pay monthly, surely you are giving yourself a slightly more guaranteed income than what you get from someone purchasing a single 250gm bag of beans and disappearing in the wilderness..
I'm reluctant to give any examples since that gives the roasteries in question a free plug :S I'm sure you've seen these around though!
I rang one of these guys up and was told that most of the cost is a) the premium grade of the beans, and b) the cost of shipping, but I don't see it. I can go on their website and buy a single bag of whatever prem'o single origin they have available and pay shipping each fortnight and still save money.
Am I alone in thinking the price structure is wrong? Shouldn't a subscription benefit the customer in some way apart from convenience? Or have I found 6x of these companies that are actually all outliers, and this is not normal? :S Or am I missing something completely here?
Thoughts? If you work at/operate a roastery and offer this sort of service I'd be particularly interested in your view on this.
Why not simply buy direct from Coffee Snobs hamm?
CoffeeSnobs - BeanBay - Roasted Coffee
Freshly roasted, excellent variety, and cheaper than the subscription cons.
Basically, too expensive for me after shipping. I normally don't want to spend more than $25 for 500g.
Back OT though, I'm specifically talking about subscriptions vs single bag purchases from the same place, and why is one so much dearer than the other..
Agreed. Andy roasts really good stuff!
Originally Posted by Yelta
We offer subscriptions and progressively subsidise post until it's free with a 12 month x 1kg subscription. Last month, it was Yemen Matari and Yuletide blend...
As for the 250g guys, I reckon most of them are taking the p!$$