--- insert something about "a tonne of bricks" here ---"We are evaluating next steps and while we appreciate the humour, they cannot use our name, which is a protected trademark," a Starbucks spokesperson said in a statement.
I hope that's not true. Trademarks exist to protect people (even Starbucks) from this sort of stunt. I think the real winners here will be the two teams of legals that get paid regardless of the outcome."By adding the word 'dumb', we are technically 'making fun' of Starbucks, which allows us to use their trademarks under a law known as 'fair use'," the statement said.
"In the eyes of the law, our 'coffee shop' is actually an art gallery and the 'coffee' you're buying is considered art. But that's for our lawyers to worry about."
I've had a brush with this sort of thing in the past, it cost me a bomb and nothing happened.