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Thread: Roasted?

  1. #1
    TC
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    Roasted?

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Just saw this pic on a coffee shop FB page. The middle one has got to be some of the lightest warmed (I can't call them roasted) greens I have ever seen.

  2. #2
    Senior Member coffeechris's Avatar
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    Third wave... I am yet to understand it either. Do they roast like this because the struggle to roast a satisfactory darker roast profile?
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  3. #3
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    They may as well save on the roaster and just serve them green
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  4. #4
    Senior Member mwcalder05's Avatar
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    Easy now. It could be, and probably is, a lighting and exposure issue that isn't providing an accurate image. I doubt anyone would serve anything that light. Looks pre 1st crack!

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    Senior Member coffeechris's Avatar
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    If that's the case then, hasn't someone stopped to think hey that looks way to light to be coming out of the roaster before putting up a picture for advertising. The Syphon is a give away for the lighter roast. All that aside i don't take back my original, but understand and except that many people are into this Third way coffee. My fear is what the fourth way will be and taste like? Straight off the tree?

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    Quote Originally Posted by coffeechris View Post
    If that's the case then, hasn't someone stopped to think hey that looks way to light to be coming out of the roaster before putting up a picture for advertising. The Syphon is a give away for the lighter roast. All that aside i don't take back my original, but understand and except that many people are into this Third way coffee. My fear is what the fourth way will be and taste like? Straight off the tree?

    Coffee cherry juice? Haha

  7. #7
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    As an exercise, I played (very briefly) with colour to see what I could do with the graphic. Here it is at full size.

    Best case scenario, they may have approached cinnamon but not further. There's plenty of skin on the beans....
    roast2.jpg

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    Are you sure they're not lentils?

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    Senior Member Barry O'Speedwagon's Avatar
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    Yep, ready for Tarka Dahl.

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    I have had a few failed roasts end up like that due to roaster malfunctions. Pretty intolerable, even as cold brew.

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    Coffee curry. Now there's a thought.....

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    Life-long Learner DesigningByCoffee's Avatar
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    As a photog it looks like a pretty accurate exposure – my guess would be a set up shot from a cold roaster! Hardly good promo for discerning snobs though! Maybe the photographer complained about the smoke

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    Managed to get my hands on some coffee from a reasonably high profile roaster the other day that was exactly that light and was known as their house blend "for espresso and milk based"....... It was like lemon juice

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    Quote Originally Posted by Lasanmarcomelb View Post
    Managed to get my hands on some coffee from a reasonably high profile roaster the other day that was exactly that light and was known as their house blend "for espresso and milk based"....... It was like lemon juice
    Dunno when lemon juice ever went with milk?

    Lemon juice does however go with salt and tequila- if that's your bent....
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    Tequila might have sorted out the horrible after taste
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    Senior Member ozscott's Avatar
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    People are going lighter and the milk lower temp...give me the rich choc and velvet mouthfeel from darker roasted quality beans any time...its meant to be a comforting drink to get lost in for a few minutes not a cupping session.

    Cheers
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  17. #17
    TOK
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    That's the kind of coffee that wears out grinding plates real quick....

    I get a lot of mileage from grinding plates if I pass on the coffee and take the single malt whiskey instead, for my 2 a day
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  18. #18
    Senior Member Rocky's Avatar
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    I have a son in the advertising industry and we often discuss graphics/photos/copy used in jobs.
    It intrigues me that a photo like that would get passed for a mainstream context.
    Trendy 'Third-wave' context maybe.
    My experience is that business owners are sometimes unclear in their own minds about exactly what they are trying to communicate to their potential customer and the message comes out a bit scrambled.

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    Senior Member mwcalder05's Avatar
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    Ok, I believed that no roastery would serve coffee this light even as a filter. Today a co-worker brought a bag of filter roast from a leading roaster.
    Essentially, it looked like it had been to first crack and then immediately dumped. No roast development at all!

    We cupped it against some of our coffees and it wasn't sweet and fruity. It was acidic and tasted like green vegetables, a sure sign of under-development. As part of the industry, I am disappointed that some leading roasters would serve coffee essentially raw!

    Yes a filter roast is lighter than espresso, but these roasts need that crucial phase of development between 1st Crack and ending the roast.

    Michael
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  20. #20
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    Quote Originally Posted by mwcalder05 View Post
    It was acidic and tasted like green vegetables, a sure sign of under-development. As part of the industry, I am disappointed that some leading roasters would serve coffee essentially raw!

    Yes a filter roast is lighter than espresso, but these roasts need that crucial phase of development between 1st Crack and ending the roast.

    Michael
    So true Michael. I'm seeing cupping (or lighter) roasts masquerading as filter roast all the time. It's a waste of good coffee.

    Chris

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    Yeah but when you pull them as espresso gushers you fully extract the sweetness flavours and it tastes like key lime pie, or sour cherry strudel.

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    is this appropriate? seriously? if you have a suggestion or two why dont you guys give the fb business in question a suggestion privately rather than mocking the advertised picture here. Does everyone think here can roast better? someone told me before that what they talk about in cs is 60-70% BS i didnt believe that at first but i think i know why now.
    Last edited by ahhhespressso; 17th July 2014 at 07:01 PM.

  23. #23
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    No names or locations have been mentioned.

    The whole thread is a pretty light hearted bashing / discussion of the sour, underdeveloped roasts that are going around. If any coffee tastes green, grassy hay it has not reached its full potential in the roaster.

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    coffee is a small world, the owner of that fb business might be one of cs member, considering cs is one of the "resourceful" coffee website in Australia, good thing that no one hasnt been named, infact, its the only good thing. Whatever kind of bashing whether it is light or heavy is un necessary. Feel free to discuss your own roast result but thats just my opinion. To look at it was even brought up by a sponsor, it even shook my head harder. Such "australian standard" maybe

  25. #25
    Senior Member Barry O'Speedwagon's Avatar
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    With respect ahhespresso, if disagreeing (light 'bashing') with a concept or approach to roasting (rather than an individual / firm) is off limits, what sort of a discussion do you envisage taking place on a forum? I'm the first to admit that some discussions go too far....but I don't really see that this is one of them.
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  26. #26
    Senior Member Gavisconi007's Avatar
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    I think Ahhhh has a point. The poor coffee shop owner was probably doing his best and was probably busy trying to earn a living by establishing the Facebook page and probably doesn't have time to be photo shopping the image.

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    Quote Originally Posted by Barry O'Speedwagon View Post
    With respect ahhespresso, if disagreeing (light 'bashing') with a concept or approach to roasting (rather than an individual / firm) is off limits, what sort of a discussion do you envisage taking place on a forum? I'm the first to admit that some discussions go too far....but I don't really see that this is one of them.
    did the owner of the photos asked you guys for his photos or anything described in the photo to be discussed or light-bashed?

    did the owner of the photo ask for your opinion?

    did the op ASK PERMISSION for the fb business photo to be publicised and discussed in this forum? Because if i am the fb business owner i wont be happy for sure.

    feel free to think about anything around it or justify the action but for my "standard", it is just wrong. And mine might seem not a good "australian standard" as the op often suggested in his other posts.

    ps: kindly read again what has been posted...words such as "better serve them green... coffee curry, lemon juice, arent those quite a mockery?" the arroganism (is that a word?) of this discussion is actually the real laughing matter
    Last edited by ahhhespressso; 17th July 2014 at 09:11 PM. Reason: grammar correction

  28. #28
    Senior Member Vinitasse's Avatar
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    Oh.... lighten up already!
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  29. #29
    Senior Member Barry O'Speedwagon's Avatar
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    Quote Originally Posted by ahhhespressso View Post
    did the owner of the photos asked you guys for his photos or anything described in the photo to be discussed or light-bashed?

    did the owner of the photo ask for your opinion?

    did the op ASK PERMISSION for the fb business photo to be publicised and discussed in this forum? Because if i am the fb business owner i wont be happy for sure.

    feel free to think about anything around it or justify the action but for my "standard", it is just wrong. And mine might seem not a good "australian standard" as the op often suggested in his other posts.

    ps: kindly read again what has been posted...words such as "better serve them green... coffee curry, lemon juice, arent those quite a mockery?" the arroganism (is that a word?) of this discussion is actually the real laughing matter
    My reference to the term 'light bashing' was a paraphrasing of your own assertion that "Whatever kind of bashing whether it is heavy or light is un necessary (sic)". I was responding specifically to the idea that one can't have a 'bit of a dig' at a concept. I have no idea whose photo it is (I don't use Facebook, and I don't trawl the internet trying to match photos to their source).

    I suspect that maybe there is misunderstanding regarding the intended tone and target of many of the posts above.

    Have a good one.
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    Quote Originally Posted by Vinitasse View Post
    Oh.... lighten up already!
    Agree!

    Try this thread starter for a read: http://coffeesnobs.com.au/off-topic/...ur-thread.html

    I took this photo a while back, as I saw it from the amusing aspect. The artist obviously doesn't do espresso! And I'm hopeful (as I don't purchase from this type of vendor) the van operator doesn't replicate the "pour".
    IMG_0060.JPG

  31. #31
    Senior Member flynnaus's Avatar
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    Behmor Brazen - $249 - Free Freight
    Quote Originally Posted by Kevo View Post
    Agree!
    I took this photo a while back, as I saw it from the amusing aspect. The artist obviously doesn't do espresso! And I'm hopeful (as I don't purchase from this type of vendor) the van operator doesn't replicate the "pour".
    IMG_0060.JPG
    I think the sign is apt. We CoffeeSnobs should be cautioning our children about bad coffee. They're more receptive to learning when young
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