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Thread: Coke agents for Rancilio Silvia.

  1. #1
    Senior Member Yelta's Avatar
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    Coke agents for Rancilio Silvia.

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Bit of trivia I was unaware of until today.

    The Rancilio Agent in Australia is Grinders Coffee, a division of Coca Cola Amatil.

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    Indeed it's true - CCA owns grinders and Atlanta owns roughly 30% of CCA.

    Of course if you've got any kind of industry or retail super fund then it's highly likely you also own some of grinders.

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    Senior Member chokkidog's Avatar
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    Quote Originally Posted by Yelta View Post
    Bit of trivia I was unaware of until today.

    The Rancilio Agent in Australia is Grinders Coffee, a division of Coca Cola Amatil.
    I don't generally go finding out who owns what but that's a handy bit of trivia Yelta.

    Was sitting down last Friday with a potential new client in an old (1911) café in a quiet country town....

    In walks a Grinders rep...."this is awkward" says the café manager whose boss ( café owner) had rung the multinational...

    Talk about David and Goliath!! They said they wanted local coffee, with a local story.........

    I'll let you know the outcome of the slingshot! ;-) Thanks for the stone, Yelta
    Last edited by chokkidog; 11th November 2014 at 01:48 PM.

  4. #4
    Senior Member LeroyC's Avatar
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    Grinders coffee is awful.
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  5. #5
    TOK
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    Which is interesting given that when the brand was sold to coke it was an up and coming "non" commodity type brand....that had been ultra well marketed and consequently had huge growth from its humble beginnings.

    And they use amongst the best roasting plant in the world.

    However their pricing strategy is rather down market and is more about volume than quality as such.

    Leave the rest for you all to ponder on.
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  6. #6
    Senior Member chokkidog's Avatar
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    Yes, TOK, that was my perception of them as well..... how things change.

    It's a bit like the wine industry back in the 90's when the Southcorp behemoth, and the like, started buying up

    'hot' boutique wineries, sacking the management and marketing the name.

  7. #7
    TOK
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    Yes, my view of the coffee business in this country is it's about 25 years behind the wine industry and going the same way...you know what I mean.

    For the rest of it, unfortunately, I have an educated idea of what price you will be expected to compete with if you are both competing for the same client. You can only hope the client actually cups both coffees and has an appreciation that the "quality" will differ markedly according to the price he decides he is willing to pay. If he also wants equipment placed, you will probably want to walk away and let him have his koh-ka-koffee. Its the very subtle (not) blitzkrieg school of market share.
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  8. #8
    Senior Member Barry O'Speedwagon's Avatar
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    Quote Originally Posted by chokkidog View Post
    Yes, TOK, that was my perception of them as well..... how things change.

    It's a bit like the wine industry back in the 90's when the Southcorp behemoth, and the like, started buying up

    'hot' boutique wineries, sacking the management and marketing the name.
    ...and how the worm turns. A significant proportion of the Southcorp assets are effectively those spun-off into Treasury Wine Estates (after the Foster merger, then de-merger of wine assets), who last year tipped several million bottles of wine down the sink because it was cheaper to chuck them than store them (obviously this was their 'supermarket level' stuff).
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    Beginning of last year Grinders Carlton were selling the Rancilio Silvia for $499 and included was 11 kgs of Grinders beans. I know of at least one local espresso machine seller (CS sponsor) who could not buy the Silvia for that wholesale.

  10. #10
    TC
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    Quote Originally Posted by Graeme View Post
    Beginning of last year Grinders Carlton were selling the Rancilio Silvia for $499 and included was 11 kgs of Grinders beans. I know of at least one local espresso machine seller (CS sponsor) who could not buy the Silvia for that wholesale.
    Actually $699 with a compulsory $200 rubbish removal discount to relieve them of the 11kg

    The stuff I saw was branded something else and was a shocker.
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  11. #11
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    I should ask the local lady who bought my 11 kgs for $120 to see if she liked it. She probably did. Ha.
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  12. #12
    Senior Member chokkidog's Avatar
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    Well....I won the showdown; even before they got to taste the coffee.... just the aroma off the grind ( my coffee) had them salivating.

    Apparently the smell of the Grinder swasn't very nice. ;-)

    ($26/kg was the competition's price)

  13. #13
    Senior Member chokkidog's Avatar
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    Quote Originally Posted by Barry O'Speedwagon View Post
    ...and how the worm turns. A significant proportion of the Southcorp assets are effectively those spun-off into Treasury Wine Estates (after the Foster merger, then de-merger of wine assets), who last year tipped several million bottles of wine down the sink because it was cheaper to chuck them than store them (obviously this was their 'supermarket level' stuff).
    The worm turned alright BO'S, and what a path of havoc it carved through the wine grape growing industry.

    But that's another story........

    Interesting how the bust/boom cycle of agriculture is reflected in the products that come from it and how many

    similarities there are between coffee and wine in that context.

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    Quote Originally Posted by chokkidog View Post
    Well....I won the showdown; even before they got to taste the coffee.... just the aroma off the grind ( my coffee) had them salivating.

    Apparently the smell of the Grinder swasn't very nice. ;-)

    ($26/kg was the competition's price)
    Good for you chokkidog, chalk one up for David and his slingshot

    There's what used to be the quintessential little "asian supermarket" you know the one that sells all kinds of ingredients that you can't buy at the big two supermarkets near my sons daycare that's had a bit of a change of direction to more of a convenience type store. I went in there a couple of weeks ago and noticed it's now got a brand new Rancilio 2 group Class 7 and shelves stacked with Grinders coffee. I understand the concept of a loss leader but this goes some way to explain how they can be offering $1 regular sized coffee's, they probably made money out of my piccolo latte which had nicely textured milk and that was the best thing I could say about it.

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    Senior Member Lukemc's Avatar
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    Quote Originally Posted by chokkidog View Post
    Well....I won the showdown; even before they got to taste the coffee.... just the aroma off the grind ( my coffee) had them salivating.

    Apparently the smell of the Grinder swasn't very nice. ;-)

    ($26/kg was the competition's price)
    After sampling your coffee it's no surprise to me that they chose yours

    Well done

  16. #16
    Senior Member sprezzatura's Avatar
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    I see about three Silvias a week for service. We can't get parts for some Rancilios and Magisters because the reps are so unpleasant to deal with (you in the industry will know who they are no doubt).

    We'd like to source parts in Oz (CS sponsors interested?) otherwise it's hello Espresso Parts or similar in the US.

  17. #17
    TOK
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    You dont have to deal with them.....they are not exclusive importers of the HOME RANGE (silvia/rocky) of Rancilio. There are a small number of independent importers for the Silvia, and Koh-ka-koffee only has exclusivity on Rancilio commercial range.

    Try one of the independents.

    Note however, that because there is no national / exclusive importer, each importer may not be holding a great deal of parts....just enough for their own use for machines they sell....and unlike a national importer who is supporting repairers and agents all over, independents are at liberty to say things like "...we only keep enough parts for our own use...".

    However you dont know if you dont try.

    Hope that helps.

    Oh by the way, given the most common problem is cooked elements, you cant order the 110V variety from parts suppliers in the US...just saying !
    sprezzatura likes this.

  18. #18
    Senior Member LeroyC's Avatar
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    CCA will do well with Grinders. The main reason being that Aussies (and Kiwis) put other factors ahead of quality when it comes to buying a (especially take away) coffee. Here in NZ the biggest coffee beverage retailer in the country by a long, long way is Wild Bean Cafe. And it's not because the coffee is excellent, it's because its convenient, reasonably priced, and passable (if you like extra large milk drinks). It's also consistent so they get quite a lot of repeat business from people who get used to drinking their take on coffee. So just like other industries where the multinational has an inferior product (chocolate - Cadbury, Southcorp - wine, etc.) the multinationals have the opportunity to do quite well with coffee beverages.

  19. #19
    Senior Member sprezzatura's Avatar
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    Thanks, TOK. Didn't see this until now. We'll source everything we can from people like Pedro and the folks at AET, etc...

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    Behmor Brazen - $249 - Free Freight
    Quote Originally Posted by TOK View Post

    Note however, that because there is no national / exclusive importer, each importer may not be holding a great deal of parts....just enough for their own use for machines they sell....and unlike a national importer who is supporting repairers and agents all over, independents are at liberty to say things like "...we only keep enough parts for our own !
    Wouldn't be very sensible in the modern age of JIT inventory , volume discounts and static stock costing money.



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