Over the decades, the Lacerda family has known fortune and poverty, with their wealth always oscillating around coffee. Droughts, government policies, global consumption, currency problems - these were blessings and curses that determined the fate of the Lacerdas.

But in the past five years, farmers in this region are finding new ways to make their own fortunes, trying to move away from producing cheap commodity beans and instead invest in top quality production.
Full article here: Brazilian farmers wake up to their own specialist coffee - BBC News

Java "More good beans" phile