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Thread: Roasters going specialty coffee and capsules

  1. #1
    Junior Member
    Join Date
    Jun 2010

    Roasters going specialty coffee and capsules

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    I was having a discussion with a customer and she was telling me that when a roastery sells specialty beans plus sells nespresso capsules her perspective on that roastery decreases than if they just did the specialty beans.

    It got me thinking and if I come across a roaster on the internet and that provided both (I dont mean to do it) but I dont take them as serious as I would if they were just a small roastery roasting up killer beans.

    What is everyone else thoughts on this?

    Whats your view on roasteries who do both compared to just beans?

  2. #2
    Senior Member greenman's Avatar
    Join Date
    May 2007
    Perth, Western Australia
    Nespresso would be a turnoff, but if they were putting their specialty roasts into capsules to cater for the convenience market I think it would appeal to a lot of coffee lovers!!
    Magic_Matt likes this.

  3. #3
    Senior Member trentski's Avatar
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    Nov 2009
    Altona, Melbourne
    Innovation is good. If they were claiming it was as good as fresh ground or had a long shelf life then, not so good
    Last edited by trentski; 4th March 2017 at 06:27 PM. Reason: Speelung

  4. #4
    Senior Member Philby1981's Avatar
    Join Date
    Jun 2009
    If the demand is there tap into it, if customers like their coffee beans and have pod machines then providing the product doesn't make them any less of a roaster. I will sell coffee ground for people if that's what they want, doesn't mean I think that's the best way to buy it, I hate selling ground coffee but if they want it ground I'll do it.
    Brewster, Kevo and snedden9485 like this.

  5. #5
    Senior Member
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    May 2015
    Behmor Brazen - $249 - Free Freight
    Agreed Philiby,

    In an ideal world everyone has a grinder and grinds fresh, unfortunately most people like things easy and don't like to spend money, so they buy ground and as a business owner, if you don't sell them ground, they will go buy it from someone who will grind it (despite telling them ground coffee sucks).
    Brewster likes this.

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