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Thread: Specialty is Dead: Calling Bulldust on Coffee Marketing Buzzwords

  1. #1
    Senior Member Magic_Matt's Avatar
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    Specialty is Dead: Calling Bulldust on Coffee Marketing Buzzwords

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Received this from Bureaux Collective... Subject line edited slightly

    The word ‘Specialty’ has now joined ‘Gourmet’ and ‘Boutique’ as marketing puffery.

    The ‘About us’ page of any given roaster or green coffee importer describes their exacting ethical, traceable, sustainable and quality driven practises.

    Do you take their word for it? How do you know if the coffee you buy for your café lives up to the pitch? Can you separate the genuine from the pretender? If not ‘specialty’, then what?

    Bureaux are delighted to have industry leaders Mark Dundon (Seven Seeds) and Michelle Johnson (Barista Hustle) in conversation with our own Tim Williams. They’ll be pulling no punches to help you get to the bottom of what authentic, ethically sourced, quality-driven "specialty" coffee really means.

    Don't miss this opportunity to get a better grasp on what you can do to make the right choices. You’ll walk away armed with information to uncover who’s the real deal, and who’s just talking the talk.
    Shots fired!
    bosco, greenman and matth3wh like this.

  2. #2
    Rbn
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    Chocolate notes anyone!

  3. #3
    Senior Member flynnaus's Avatar
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    Yeah, it's a bit of a sneer about the hipster ethic. It isn't surprising that our coffee preferences have evolved. Premium coffee that once lured us to cafes with the promise of 'specialty' coffee is much more commonplace now. So specialty is not really dead, just our standards have changed.

  4. #4
    Senior Member Barry O'Speedwagon's Avatar
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    Quote Originally Posted by rawill View Post
    Chocolate notes anyone!
    That's only from Kopi Lewak.
    rawill likes this.

  5. #5
    Senior Member artman's Avatar
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    Quote Originally Posted by Barry O'Speedwagon View Post
    That's only from Kopi Lewak.
    I thought those produced notes that were nutty rather than chocolate?

    https://www.youtube.com/watch?v=QRt2_OLY3Ho

    Cheers
    rawill likes this.

  6. #6
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    Behmor Brazen - $249 - Free Freight
    Almost like the buzz word 'arabica'



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