The word ‘Specialty’ has now joined ‘Gourmet’ and ‘Boutique’ as marketing puffery.
The ‘About us’ page of any given roaster or green coffee importer describes their exacting ethical, traceable, sustainable and quality driven practises.
Do you take their word for it? How do you know if the coffee you buy for your café lives up to the pitch? Can you separate the genuine from the pretender? If not ‘specialty’, then what?
Bureaux are delighted to have industry leaders Mark Dundon
(Seven Seeds) and Michelle Johnson
(Barista Hustle) in conversation with our own Tim Williams. They’ll be pulling no punches to help you get to the bottom of what authentic, ethically sourced, quality-driven "specialty" coffee really means.
Don't miss this opportunity to get a better grasp on what you can do to make the right choices. You’ll walk away armed with information to uncover who’s the real deal, and who’s just talking the talk.