Post By level3ninja
Post By roosterben
OTT pourover equipment in cafes
Not really a question I just needed to vent to the one place that would get it.
My local place in Canberra CBD makes a good espresso and seems to pay attention to details which I like. But they recently added an EK43 and Otfes spiral drip machine for brewing V60s and I find it ridiculous.
That's ~$10,000 just for the two machines. Let's say they're paying $30/kg for their s/o beans and dosing about 16g. That's around 50c/cup for the coffee.
So they're making around $5/cup before labour and overheads. Ignore those and they still need to sell 2000 V60s just to pay for the grinder and dripper. I'd be surprised if they're doing more than 50 a week.
Does this seem absurd to you snobs? I'm all for getting a good pourover at a cafe but the labour savings from the spiral dripper don't seem at all worth it, and even the dedicated EK43 for pourover seems excessive.
No coffee shop is paying retail for equipment. And many have arrangements with suppliers of beans to also get equipment packages. Maybe they think they'll get increased trade from the "proper" equipment? Who knows.
You can always ask them! I think a lot of this sort of machinery is more for show and one-up-man-ship. Having this machine means they can put a range on single origin brews on the menu, which will differentiate them from other coffee shops. If they also sell whole beans, Iím sure this sort of service will also increase their sales of these too.
Well, if they sell 50 cups per week, that's $13,000 of gross margin in a year. That's ok for a payback period if the the 50 sales per week are truly 'incremental'.
Originally Posted by MattAttack
But, I think the dripper thing is as much about adding some street cred that changes people's perceptions about the quality of the regular espresso sold.
Where are you referring to? Harvest? Or that place on the lane near the CBR Centre?
The other things to consider it is that pourovers are generally a loss maker in cafes due to the time long time to setup and make a pourover manually. This might be done to save labour cost or time away from espresso machine especially in peak hours. Labour is by far the most expensive element is delivering retail coffee particular with the minimum wage being so high in Australia.