Nice story about the "little guy" creating a good product, nice environment and seeing an opening in the market place for something better than average.
Most of us here would at least give the little guy a try and I look forward to the day when groups of "little guys" fund billboards that encourage supporting local product.
The lead-in paragraph was a little weird... something about Aussie Santas saying ha, ha, ha.
I found the story after a quick search:
We used to say "only in America" but it appears some whacky stories are a little closer to home.