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Thread: Aroma Coffee Festival - July 24th

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    Aroma Coffee Festival - July 24th

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Media Release

    Escape the grind of winter with Aroma Coffee Festival Stimulate your senses with the aroma of the blends and brews of selected artisan coffee roasters, at the 8th annual Aroma Coffee Festival in The Rocks on Sunday 24 July.

    The Rocks Aroma Coffee Festival is a coffee-lover’s paradise. The festival is considered the largest coffee festival in the Southern hemisphere, featuring the smallest of roasters next to bigger coffee houses, all offering their roasts and blends to the public for as little as $1 per cup.

    There is also a Domestic Coffee Machine Expo, coffee workshops, a Turkish Coffee House, and live music and entertainment.

    From 10am–5pm on Sunday 24 July, visitors to Aroma will experience a baristic bonanza as more than 25 artisan coffee roasters showcase their blends and brews. Consume as many sample cups for $1 as you like and compare the different roasts as you wander through Sydney’s heritage quarter.

    Whether it’s a plunger, percolator or serious coffee machine that brews your daily cup, the mysteries of grind, dose and infusion will be revealed in a series of free demonstrations and workshops by Australia’s leading food and coffee experts at the ASN Theatrettes, on the corner of Hickson Road and George Street.

    The latest domestic coffee equipment will be on display for visitors to Aroma to touch, see, try and buy, at the Domestic Coffee Machine Expo. Expert demonstrators will profile a wide range of models in Customs Hall on the upper level of the Overseas Passenger Terminal.

    For some Middle Eastern flair, dip into the Turkish Coffee House with belly dancers, middle-eastern music and coffeepots made from hand-hammered copper and brass.
    Enjoy strong Turkish coffee, brewed the traditional way since
    the Ottoman Empire in the 16th century, while reclining on colourful cushions, at the Argyle Stores in Playfair Street.
    Smooth jazz tunes, laid back lounge and other earthy beats will complement the coffee aromas wafting through the air. Entertainers, including Blue Grassy Knoll, a theatrical 5-piece troupe that plays live film scores to quirky black and white silent flicks, will perform live throughout the day, at the Overseas Passenger Terminal Forecourt, in addition to performers at First Fleet Park.

    The Rocks Aroma Coffee Festival is presented by Sydney Harbour Foreshore Authority and proudly sponsored by Ford, Saeco, Piazzo d’Oro and Network Ten.

    For more information, visit www.therocks.com

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    CoffeeSnobs Owner Andy's Avatar
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    Re: Aroma Coffee Festival - July 24th

    ;D
    Ill be there, looking forward to seeing just how big this event is!

    Hope to catch a few CSrs for a cuppa.

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    Re: Aroma Coffee Festival - July 24th

    We (bg&d) wont be there this year... :(

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    Re: Aroma Coffee Festival - July 24th

    I guess it can be a like microcosm of the real cafe world, ie some good, some bad, some excellent. I must admit that last year there were lots of stands that I had no real interest in, and the domestic machines on display, for the most part, were well... domestic :) The sort of thing you could see at your local David Jones etc. Having said all that, if you are interested in coffee enough to be a member of this site, then Im sure Aroma Fest would be worthwhile checking out.

    Im fairly easily excited by anything coffee related so Ill be there with bells on.

    -Stephen-

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    Re: Aroma Coffee Festival - July 24th

    im planning to go for the first time... is it good ???!?

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    Re: Aroma Coffee Festival - July 24th

    Hi all!

    The wife and I are making the trip up from Melbourne...I convinced her that plenty of chocolate will be amongst the coffee...... :o I hope I am right!!!

    I am keen to visit any arranged CS event, even if a fellow snob has a stall to congregate around or similar? Pinot? FC?

    Perhaps a meeting point/cafe that is well regarded by NSW CSs?

    Go on New South, show us Victorians how it is done! ;D

    Regards,

    James

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    Re: Aroma Coffee Festival - July 24th

    Only 10 days to go.

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    Re: Aroma Coffee Festival - July 24th

    Thanks for the reminder (note to self... must tell the boss I wont be in on the monday) :)

    I fly-up at 8am and should be at the Rocks late morning. Should the CSrs all try and meet somewhere at... umm... errr... say 2pm?

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    Re: Aroma Coffee Festival - July 24th

    As per private mail to you Andy, I will be helping on the "Crema Magazine" stand for the day. Anyone who wishes to drop buy and make themselves known will be most welcome, nothing like a bit of face to face chatter to build some good will amongst all us anonymous members who would otherwise seem to live inside computer monitors.

    The stand is outside somewhere, dont know where, but I am sure it is not inside the terminal with all the electrical appliances.

    If we are lucky we might have a machine on in the stand with which to make our own coffee, our own way, for the day.

    Regardz,
    FC.

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    Re: Aroma Coffee Festival - July 24th


    Sounds good, Crema Magazine stand it is!


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    Re: Aroma Coffee Festival - July 24th

    Ive been to the festival for the past few years, and it is a good morning out (and even better when the weather co-operates). If you try hard not to be too snoby its probably more enjoyable too. Not everyone on the stalls have the same level of interest in coffee as we do here.

    Unfortunately Im going to be in WA on the 24th so I wont be able to make it this time. It would have been great to meet some of you guys :(

    But itll be nice having a holiday :)

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    Re: Aroma Coffee Festival - July 24th

    Holidays are great!

    If you are in Perth that weekend you might try and make it to the Perth Roaster day and catch some snobs ....
    http://www.coffeesnobs.com.au/cgi-bin/yabb/YaBB.cgi?board=news;action=display;num=1120826820



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    Re: Aroma Coffee Festival - July 24th

    Curses! Im going to the Land Rover Expo at Penrith. :)

    Ron

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    Re: Aroma Coffee Festival - July 24th

    After much begging, pleading and a large bribe (not sure who did that-nor in which direction it went ... ;)) Ill be up for the weekend and on the Monte Coffee (another bean alliance brand) stand all day on Sunday....

    Hope to see a few of you up there and looking forward to pulling a few shots! *;D

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    Re: Aroma Coffee Festival - July 24th

    Thats great news Chris.

    ...although I do wonder why they hold it in Sydney?

    You are going up (melb), AJzCafe is going (melb), me (melb),
    FC (act), Sharkboy (newcastle), Silverpearl (??)

    ...there is next to no interest from all our Sydney friends.

    They sure are a shy lot up north. ::)

    I vote we move it to Melbourne next year. ;D

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    Re: Aroma Coffee Festival - July 24th

    They hold it in Sydney so I can make lots of piccolo lattes and it also seems to be for the tourists....there werent many locals last year...perhaps theyre skeered * >:( ;D

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    Re: Aroma Coffee Festival - July 24th

    Quote Originally Posted by Andy Freeman link=1120448387/0#14 date=1121761877
    <snip>I vote we move it to Melbourne next year. *;D
    Hmm....now thats an interesting concept....On last years numbers, I hear that the Melbourne site fees were 4x that of Sydney....

    Its impossible to even approach breaking even in Melbourne. This will always keep the small guys out :(

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    Re: Aroma Coffee Festival - July 24th

    Quote Originally Posted by 2muchcoffeeman link=1120448387/15#16 date=1121770431
    Quote Originally Posted by Andy Freeman link=1120448387/0#14 date=1121761877
    <snip>I vote we move it to Melbourne next year. *;D
    Hmm....now thats an interesting concept....On last years numbers, I hear that the Melbourne site fees were 4x that of Sydney....

    Its impossible to even approach breaking even in Melbourne. This will always keep the small guys out *:(
    Ouch 4x ? "quad ouch!"
    and I assume only half the people in Melbourne too?

    Still, at least the sun shines in Melbourne. [smiley=vrolijk_1.gif]


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    Re: Aroma Coffee Festival - July 24th

    Unfortunately, I had to miss out this year. Caught a nasty flu, coupled with a cold. Was bedridden Sunday and Monday.

    I heard the weather was quite a letdown compared to last year. Too much sunshine ::) Ill take the cold and wet anyday...Makes the coffee sooo much better.

    Last year, my brother-in-law won a digital camera at the Ford Focus Rally simulator. He wanted me to give it a go, but I was too busy sniffing out my next doppio ristretto :D

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    Re: Aroma Coffee Festival - July 24th

    The cost at Aroma, for the coffee machine stands in the terminal, apparently was $1200.00. I dont know whether the cost of the coffee stands was the same or different.

    Its a great day out...an excuse for a "festival"....but does it do anything for the traders for their *$1200.00....for the equipment companies Id say a definite yes....but for the coffee stands...I dont know....particularly as it really only seems like a bunch of cafes set up next to eachother...just like every other day of the week...does anyone really believe in the business about "sampling" the coffee, or that the festival is a place for smaller roasters to showcase themselves??????????????

    I dunno, some people I spoke tp on the day were disappointed because it just seemed like a bunch of cafes lined up next to eachother as already said above, selling the same badly brewed coffee as uaual....in which case we are only sampling the brewing efforts of the various espresso machine operators, not the coffee......I dont really know what else the punters would expect.....but its a nice day out and I thoroughly enjoyed it.

    Chris, do you know if the coffee stands were the same cost as the equipment stands?

    Just injecting the usual matter of fact honesty here that everyone has become accustomed to *;D

    Regardz,
    FC.

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    Re: Aroma Coffee Festival - July 24th

    Quote Originally Posted by Fresh_Coffee link=1120448387/15#19 date=1123145915
    ,<snip> Chris, do you know if the coffee stands were the same cost as the equipment stands?Regardz,
    FC.

    Not sure John...as I understand it, last year it was $500 per stand....this year Im not sure.... :-?

    Really interesting that the Port Authority...in their wisdom *::) banned the use of coffee carts....in theory so that the little guys could "compete" with the larger players....so we all worked with machines on whatever crappy makeshift tables we could scrounge up.

    I am advised that next year, we will have to find a couple of strong blokes to hold our machines as the tables were just waaaaaaay too extravagant. *::)

    I cant understand why they wouldnt want to encourage the best possible presentation of all stands....

    Chris

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    Re: Aroma Coffee Festival - July 24th

    Or you could just manufacture a folding table just for the machine. Bolt the feet directly to the table, and have some folding legs. Just a thought for the future I guess.

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    Re: Aroma Coffee Festival - July 24th

    FC Said:
    Its a great day out...an excuse for a "festival"....but does it do anything for the traders for their $1200.00....for the equipment companies Id say a definite yes....but for the coffee stands...I dont know....particularly as it really only seems like a bunch of cafes set up next to eachother...just like every other day of the week...does anyone really believe in the business about "sampling" the coffee, or that the festival is a place for smaller roasters to showcase themselves??????????????
    Individually Id say it does relatively little for the traders at the festival - although one would hope they could cover their costs - but for the industry as a whole it has to be a good thing. Sure, a lot of the punters would have gone home and thought no more of it, however I am sure more than a few would have gone home thinking they could do better.

    Just getting the word out that there is coffee beyond the supermarket shelves and the big names with the million dollar advertising budgets has to help and therefore should be supported.


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    Re: Aroma Coffee Festival - July 24th

    Behmor Brazen - $249 - Free Freight
    Maybe next year the AROMA organisers might make sure there are a few more coffee stalls. Queueueueue-ing up for 15-20 minutes was a little over the top. It also put the stall holders under a lot of pressure.
    The organisers might also consider using something a little more OH&S friendly with regard to the rather low tressle tables supplied.
    I helped out on a stand for a short time and those low benches were nothing short of backbreaking.
    John



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