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Thread: NYT Article about Folgers Coffee New process

  1. #1
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    NYT Article about Folgers Coffee New process

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    of roasting
    to include a step it calls “predry” or “preroast.” Each bean is fully dried before roasting, ensuring a more evenly cooked bean, which makes it less bitter.
    They are talking Robustas


    http://www.nytimes.com/2008/09/19/business/media/19adco.html

  2. #2
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    Re: NYT Article about Folgers Coffee New process

    What a shame you cant add comments at the bottom ;) The american idea of the corporation is all powerful and the biggest must be the best.

  3. #3
    Senior Member GregWormald's Avatar
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    Re: NYT Article about Folgers Coffee New process

    Can a moderator please move this thread to the proper area?--humour!
    ;D
    Greg

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    Re: NYT Article about Folgers Coffee New process

    ;) No way should this be moved, its a New way of processing Robusta ::) :P

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    Senior Member GregJW's Avatar
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    Re: NYT Article about Folgers Coffee New process

    Well it is in the "Media & Advertising" section of the paper. Its all one big marketing spin.

    Makes me feel a bit ill, but :P. I think I need a cup of their special blend (quote) "intended to lessen the chance for an upset stomach".

    ;D

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    Re: NYT Article about Folgers Coffee New process

    Quote Originally Posted by GregJW link=1221859873/0#4 date=1221998385
    Makes me feel a bit ill, but *:P. I think I need a cup of their special blend (quote) "intended to lessen the chance for an upset stomach". ;D
    When your coffee lists possible side effects, its definitely time to change brands!

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    CoffeeSnobs Owner Andy's Avatar
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    Re: NYT Article about Folgers Coffee New process

    Quote Originally Posted by TEPIN link=1221859873/0#0 date=1221859872
    of roasting
    to include a step it calls “predry” or “preroast.” Each bean is fully dried before roasting, ensuring a more evenly cooked bean, which makes it less bitter.
    They are talking Robustas
    I wonder if the coffee still cracks the same if you bake before brown?

    Hmmm.... I might have to try the process to see.


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    Re: NYT Article about Folgers Coffee New process

    Behmor Brazen - $249 - Free Freight
    I dont care how much new technology they use to make their coffee. I still wouldnt touch it. Still, interesting to see whats going on out there in the mass market.



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