Yep. I sometimes think manufacturers assume the whole world speaks their language. If it was Australia it might have been be the cultural cringe and an assumption that the rest of the world is smarter and can figure it out with less info. ::)
Was there much information on the Italian pages or did it only have the English?
I have to say I was really impressed with the Sunbeam manual in english. It would be interesting to see if the whole manual is translated for export. The other thing is Sunbeam is probably targeted at an entry level user with perhaps less assumed knowledge than your machine.
In any case it shouldnt be up to retailers to do the work. But I suppose it gives them a point to differentiate their service if the supply chain isnt locked down.