I heard about this when he (Instaurator) was on the coffee podcast in Feb. From memory it was Ep 31.
Was intersting to hear him "justify" paying the record high price for green and the philosophy behind the purchasers plans for it.
From memory he was talking in the order of no more than $6-7 per "cup" to the end consumer at the stores.
Worth listening to if you can put up with the hosts rambling style of dialouge and 5-10 minute ramp-ups of him talking about what hes gonna talk about next :)
Anyone done the maths on how many outlets they have in Oz and how many bags they bought = quantity avail per outlet ?