As far as healthier drinks alternatives, Id love to see this here in Australia:
As far as coffee drinks from Coca-Cola, Id be a bit skeptical. It is a bit disturbing that theyve already acquired a coffee company. Soon youll probably be able to buy instant espresso in a small glass bottle. When you open the bottle, some sort of chemical reaction takes place, brewing a shot of espresso. To that you add a bit of instant frothed milk from a satchel attached to the bottle. Voila! instant macchiato or something.
I dont think the coffee industry is in any threat from this corporate heavyweight, but the sheer volume of its coffee enterprise may jack up the price of coffee for us average Joes.