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Thread: Melbourne International Coffee Expo (MICE) 2012

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    Melbourne International Coffee Expo (MICE) 2012

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight

    Melbourne International Coffee Expo (MICE) 2012
    http://www.internationalcoffeeexpo.com/

    Something big is brewing in 2012…..

    Promising to be a premier experience like no other the 2012 Melbourne International Coffee Expo (M.I.C.E) will debut at the Melbourne Showgrounds on May 4th - 6th 2012. Taking over 8000sqm with 100 industry exhibitors, it will be the largest dedicated coffee trade show ever to be staged in Australia.

    The AustralAsian Specialty Coffee Association (AASCA) will host the Australian Coffee Championships during the show. Competitions will include the Australian Latte Art, Cup Tasting, Ibrick, Barista and Coffee in Good Spirits Championship. The live heats of these competitions will take place on the first 2 days, with the e exciting finals being held on the 3rd and final day.

    The Huhtamaki Brew Bar will give visitors the opportunity to sample alternative brewing methods from a variety of coffee roasters. Cold drip, siphon and pour over coffee will all be available to taste and learn more about these interesting brews.

    Watch on-stand coffee roasting throughout the event, or book in for one of the AASCA training seminars – www.aasca.com for more details.

    Be engaged by all spectrums of the coffee industry, including; green bean traders, wholesale roasters, commercial and domestic equipment, cafés and franchises, coffee equipment, accessories and education and training.

    Every one is invited to the coffee event of the year! Friday 4th and Saturday 5th will be our trade days, and Sunday 6th May will be open to trade and the general public.

    Friday 4th – Sunday 6th May 2012
    Open daily 10am – 6pm

    Book a hotel via the Lido Group who have negotiated some discounted rates at local hotels http://leads.lido.com.au/misc/default.aspx?cid=nc50am6c9999

    For more event information visit www.internationalcoffeeexpo.com


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    CoffeeSnobs Owner Andy's Avatar
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Im really looking forward to this huge event.

    Its going to be a super busy 3 days full of coffee industry displays and all the categories of the AASCA National competition all under one roof.

    For a limited time the trade can register for free entry
    http://www.infosalons.com.au/coffee12m/register.asp

    CSrs that are heading from overseas and from interstate should think about grabbing a room soon as I expect plenty of places to sell out.

    Im counting down the days!
    8-)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 0C2329344D0 link=1328015754/1#1 date=1328019696
    CSrs that are heading from overseas and from interstate should think about grabbing a room soon as I expect plenty of places to sell out.
    Been there, done that Andy. :D
    Flights and accommodation organised.
    Like you, Im really looking forward to it and maybe meet a fellow CSer or two as well. :)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    So the show is open to the general public on Sunday 6th May. Is it worth a look as a member of the public :-/

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 6A4F4E5459200 link=1328015754/3#3 date=1328095964
    Is it worth a look as a member of the public
    For sure!* The 4th, 5th and 6th will be worthwhile.
    There should be AACSA National championship heats and competitions on every day so you will get a chance to see the best of the best perform on stage (schedule not yet released) and the trade stands will be full of interesting coffee gear including a pile of CS site sponsors.

    CoffeeSnobs will setup a home roasting corner there and bang out a pile of roasts during the 3 days too so people can get some hands-on time.

    ...so there will be plenty to see and do on all 3 days.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Looking forward to it if Im not working.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    I am just wondering, how does a member of the general public attend on any of the 3 days? Do I fill out a trade registration form?

    Tim

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    Senior Member greenman's Avatar
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Just booked airfares and hotel for M.I.C.E., it should be an event to remember :D :D :D :D :D :D :D

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Greenman, you are just rubbing salf in the wound!!!! You must have convinced your understanding wife then?????

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 667364646F6C606F010 link=1328015754/7#7 date=1330847045
    Just booked airfares and hotel for M.I.C.E., it should be an event to remember :D :D :D :D :D :D :D
    Looking forward to catching up again Trevor.* I just booked too.

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    Senior Member greenman's Avatar
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 6648684A595F4A452B0 link=1328015754/8#8 date=1330847961
    Greenman, you are just rubbing salf in the wound!!!!* You must have convinced your understanding wife then?????
    "Shes a wonderful lady!!" its going to be a father-son bonding get-away coffee/football/coffee/coffee/football/coffee/coffee/coffee/football/food/did I mention coffee??? ;) ;) ;) ;D ;D ;D ;D

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Cannot wait for this event, will definitely be there!

    Im also confused about the day schedules, so what occurs on the 4th and 5th? It says trade visitors only, so general public is only for the 6th?

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    Re: Melbourne International Coffee Expo (MICE) 2012

    I dont know the details but as a professional barista in the coffee industry you are certainly "trade" and can register on their site for access on all days.

    ...same goes for those considering entering the "coffee business" I expect.


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    Re: Melbourne International Coffee Expo (MICE) 2012

    Ah fantastic, will look into it. Thanks Andy :)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Got a few of us coming from Tobys :) Should be a fun few days!

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    Re: Melbourne International Coffee Expo (MICE) 2012

    We have now opened up registration for the MICE public day on Sunday 6th May.

    As a CSer you are entitled to 2 free tickets to the public day (valued at $20 each).

    Simply click here: http://www.infosalons.com.au/coffee12mpub/register.asp and fill out your details.
    Enter the promo code SNOBS01 to get your free voucher. Make sure you bring this voucher with you (1 per person) for free entry.

    Come along on Sunday and dont miss:

    AASCA Australian Barista Championships Finals
    AASCA Australian Latte Art Finals
    Sample alternative coffee brewing methods from the Brew Bar
    On-stand roasting
    Live music

    Educational classes are being held by Coffee Logic throughout the event:
    Triangulation
    Sensory Skills
    Introduction to Cupping

    To book your place at one of these classes visit www.coffeelogic.com

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    Senior Member tasadam's Avatar
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Just thought I would ask here because I am having trouble finding out from anywhere else...
    In case anyone is in the know...
    The Barista judging calibration is to be held on Thursday 3rd May. Nobody can currently tell me what time and duration this goes for, or the venue.
    I am coming to Melbourne, have joined AASCA and have printed my entry pass for this fantastic three day event.
    My primary purpose for this trip to Melbourne is to see a specialist to have a cast replaced on my foot following recent surgery. This is also scheduled for 3rd May. I am trying to find out whether I need to change the appointment time so I can attend the judging calibration.
    Does anyone know the times?
    I want to do the judging calibration so I can make myself available as a sensory judge if needed, following my participation as a sensory judge in the recent Tas Barista Championships (mentioned HERE).

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Sounds like a question for AASCA not CoffeeSnobs or MICE.

    Drop an email to judges@aasca.com and someone should get back to you.
    https://www.aasca.com/competitions/2012-aasca-australian-coffee-competition-judges-and-volunteers/

    ...although you might need a couple more years judging to get a gig at the Nationals. There are always tons of people putting their hand up for the Nationals and the head judge tends to select those with the most experiance first. Still... you wont know if you dont ask.

    Speaking of the Nationals...

    Only a few weeks till MICE

    Quote Originally Posted by 53575D5B1E0 link=1328015754/15#15 date=1332906521
    As a CSer you are entitled to 2 free tickets to the public day
    Remember that CSrs using the code: SNOBS01
    ...get free entry on Sunday 6th May if you register prior
    http://www.infosalons.com.au/coffee12mpub/register.asp

    (If multiple people are going you will have to each register online)

    8-)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Hey tasadam,
    yup the judges calibration is on the Thursday 2nd. From memory in the past years the calibration was after lunch time.... I think.
    Like Andy said, the judges are mostly chosen on experience, but there is definitely a unofficial system of putting less experienced judges with more experienced. Performance is also monitored during the competitions for potential judges for the finals etc.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    MICE - Starts this Friday

    Wow, this has come about really fast.

    The 2012 Melbourne International Coffee Expo and the Australian Specialty Coffee Assn Championships start this week.

    Its going to be a great 3 days of trade show and competitions. The venue has the competition floor right in the middle and the trade stands surround it so there should always be something to see or do.

    Should be a blast!

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 2A36362932530 link=1328015754/18#18 date=1334754315
    Hey tasadam,
    yup the judges calibration is on the Thursday 2nd. From memory in the past years the calibration was after lunch time.... I think.
    Like Andy said, the judges are mostly chosen on experience, but there is definitely a unofficial system of putting less experienced judges with more experienced. Performance is also monitored during the competitions for potential judges for the finals etc.
    Thanks, Ive got it sussed and my name is in the hat. Dont know whether I will be selected to do any, but have made myself available and known. I have received the information on the calibration sessions and am thinking about going to both.

    Can anyone tell me... I am flying in on Wednesday. I want to obtain a printed copy of the official showguide. I assume it will be in one of the papers, does anyone know if thats right? Or whether they are for sale anywhere?
    Theres LOTS I want to check out and no way will I be able to find it by viewing that PDF file on my iPhone.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    By the way, if any fellow CSers were looking for me to say gday, that would be good.
    Im going to be there Friday as well as Saturday until mid afternoon, after which I must head for the airport.
    Im fairly easy to spot at the moment, I am on crutches with a right foot issue.
    The crutches are the alloy type with the grey armbands. And Im pretty slim.
    Cheers,
    Adam.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 293C2E3C393C305D0 link=1328015754/21#21 date=1335664126
    By the way, if any fellow CSers were looking for me to say gday, that would be good.
    Im going to be there Friday as well as Saturday until mid afternoon, after which I must head for the airport.
    Im fairly easy to spot at the moment, I am on crutches with a right foot issue.
    The crutches are the alloy type with the grey armbands. And Im pretty slim.
    Cheers,
    Adam.
    cant wait to get over there and into the action, I will keep an eye out for you Adam :) :) :) :)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Andy,

    Did you get my email I sent you? :)

    -Linda

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Watch the AASCA championships May 4-6 at M.I.C.E. live on:--

    http://www.ustream.tv/channel/gun-barista-challenge

    :) :) :)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Hi fellow snobs
    I still have two three day passes to MICE that we are giving away.
    They are trade passes and will get you in any of the three days. Only condition is that you come and say hello to me at the dAncap stand. (#60) Email me back if anyone is interested.
    Would probably have to picked up from our showroom in Brighton.
    Cheers
    Antony

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Would love to go but alas i dont have the time...

    Anyone know if there will be new model releases of prosumer machines at MICE?

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    Re: Melbourne International Coffee Expo (MICE) 2012

    I want to obtain a printed copy of the official showguide. I assume it will be in one of the papers, does anyone know if thats right? Or whether they are for sale anywhere?
    I have one now, Craig from Veneziano was kind enough to let me take one from there.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 765C7079797A7A1F0 link=1328015754/26#26 date=1335969019
    Would love to go but alas i dont have the time...

    Anyone know if there will be new model releases of prosumer machines at MICE?
    Dont know about Prosumer machines .. but Spoil yourself .. you know you deserve it. .... because the new Kees Van Der Westen is being launched: The SPIRIT ..

    Cant wait to see it flesh and test it out.

    Im fortunate to be using his Mirage Veloce currently .. thats pure magic.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    ECA will have the R58 on show.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    The CoffeeSnobs booth (Stand #93) is now setup and ready to roll.

    Ill be banging out roasts on the Behmor for a bit of interest and will have something dripping away in the cold drip over the whole show.

    For those that want to take something home, the cold drip coffee makers and the roasters are available to purchase during the show too.

    I was hoping to land a prototype BraZen for everyone to play with but due to international freight lag I dont think it will arrive in time so Ill show it "electronic" on the telly instead.

    Should be a fun 3 days.* Swing by and say gday (or better still deliver me an interesting espresso that you scrounged from the stands)
    ;D

    See you there!
    8-)


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    Re: Melbourne International Coffee Expo (MICE) 2012

    Have a great time guys! Would love to be there! Hopefully I can catch the AASCAs online!

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    Re: Melbourne International Coffee Expo (MICE) 2012

    And competition is underway in the Chains Competition.

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    CoffeeSnobs Owner Andy's Avatar
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    Re: Melbourne International Coffee Expo (MICE) 2012

    WOW

    Day 1 is winding down, there were so many CoffeeSnobs here today, it was amazing.

    Sorry to those that I didnt have a long chat too but its been great to catch up with so many CSrs in one day.

    The cleaners are running through the venue now so thats my queue to leave. Will be back here tomorrow.

    8-)

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    Senior Member tasadam's Avatar
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Great to meet you Andy... My pleasure to have bought, er, I mean brought you a couple of coffees.
    Its been a fantastic day. I have finished my judging shifts but competitions are still running. The live streaming seems to be working, cameraman doing a great job. I checked out some on my iphone.
    Ill be back tomorrow but heading home to Tassie later in the day.

    Theres a lot to see here! I was talking to a head electrician, he told me theyve just about maxed out the capacity of the building for electricity - thats a lot of coffee machines!

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    Re: Melbourne International Coffee Expo (MICE) 2012

    An amazing event. Totally inspired. What an great industry to be a part of. Leave your ego at the door. So many humble passionate people.

    I also got to have a play on the La Marzocco Strada at the Allpress stand. Amazing Machine.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 564E4B4B5E4F64565A550D0C3B0 link=1328015754/35#35 date=1336134732
    An amazing event. Totally inspired. What an great industry to be a part of. Leave your ego at the door. So many humble passionate people.
    I wholeheartedly agree, I know now why I love the coffee culture so much, chatted with CSers I met at Beanology in Melbourne last year, consumed innumerable amazing coffees, watched the competition, special mention to Jono from new sponsors Dimattina who scored 8/8 in the cupping heats and made it to the finals--Jono has been running cuppings every Wed at Dimas in Perth which is attended by a regular crew of devoted CSers :)
    Cant wait to head out the showgrounds for another great day of comps and caffeinated nirvana ;) :) :D :D

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Concur. Just completed my first roast on my new toy while having a beer in my shed.

  39. #39
    joe
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Just loved the whole buzz of the place! Well done to all involved!

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Just wanted to share my thoughts on the expo. Went Sunday from 2-5, caught a bit of the latte art finals - ah so cool, Im so used to seeing that stuff on YouTube only thought Id never get to experience that. I was pleasantly surprised by how many stall were making proper shortys, not skimping on the quality of beans or concentration eg axil and proud Mary - very impressed. Did anyone try the panama pepe something or rather?, my goodness what a memorable shot. Only thing I would have like to have seen is some kind of stall that allows people to make a coffee on a commercial machine that would have been pretty exciting.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 446A7D677C7D2B24130 link=1328015754/39#39 date=1336339622
    Only thing I would have like to have seen is some kind of stall that allows people to make a coffee on a commercial machine that would have been pretty exciting.
    didnt you see or go to the Espresso Company Australia stand - they had some commercial machines* that people where pulling shots from.....
    Thanks Charlie , Sal , Big Dave and George* ;D ;)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 0927302A313066695E0 link=1328015754/39#39 date=1336339622
    Did anyone try the panama pepe something or rather?, my goodness what a memorable shot.
    sure did, mine was the Gesha varietal and they also had a bourbon, it was a stunning coffee :) :) :) :) :) :)

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    Re: Melbourne International Coffee Expo (MICE) 2012

    I was hugely impressed.

    I think the MICE crew took the Aussie Coffee trade show to a whole new level- far beyond the previous offers regardless of whether they were directed at trade or public.

    The scope and quality of displays was very impressive and there was an atmosphere of goodwill and cooperation throughout.

    There was something for everybody and I am sure that those who boarded a plane to get here received value for their money.

    I am not sure that interested members of the public would have known if they were not forum members though? Did anyone notice media or print advertising?

    Well done MICE and to everyone who competed and/or contributed.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 1937203A212076794E0 link=1328015754/39#39 date=1336339622
    I was pleasantly surprised by how many stall were making proper shortys, not skimping on the quality of beans or concentration eg axil and proud Mary
    That worked for me, I left with a bag of Axils seasonal blend after sampling some. I also liked The Final Step Tanzanian Blackburn Estate they were sampling.
    Anyway, it was a great day out, I would definitely return in 2013. The only thing is, it would have been nice to have a sign out the front as to where it was, the showgrounds is a really, really big place to walk around looking for the entry.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 57626F685C406C65656666030 link=1328015754/42#42 date=1336345221
    I am not sure that interested members of the public would have known if they were not forum members though? Did anyone notice media or print advertising?

    Well done MICE and to everyone who competed and/or contributed.
    There was a small add next to the odd spot on the front page of the Age all week. Also seems like they have stumbled across a great to format for holding Barsta competitions, I just wish I could hear what the Baristas were saying.


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    Re: Melbourne International Coffee Expo (MICE) 2012

    What an amazing three days.

    Such diversity in the stallholders, but the passion and expertise was universal. What a great industry we have here in Oz, I feel so lucky to be part of it.

    A few highlights from a machine nerds perspective, chatting to Kees van der Westen about his stainless alloys for boiler construction, and Damien from Allpress about the pressure profiling pumps in the EP Strada.

    The icing on the cake was seeing Kees and the dude from Slayer sharing a beer at the end of Sunday, deep in conversation at the Coffee Supreme stand. Awesome ;D


  47. #47
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    Re: Melbourne International Coffee Expo (MICE) 2012

    I only got to go in for a few hours yesterday, but had a great time drinking shots, chatting to some pros and watching the barista comp. Can I ask who ended up taking the title?

    Saw Andy but didnt get to say hello because he was always swamped by people interested in the Behmor ;D

  48. #48
    Senior Member tasadam's Avatar
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Craig Simon from Veneziano won the title of Aus Barista Champ, with Will Priestly from Pilgrim Coffee down here in Tassie taking 2nd place.

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    Re: Melbourne International Coffee Expo (MICE) 2012

    Quote Originally Posted by 647C79796C7D566468673F3E090 link=1328015754/44#44 date=1336354985
    Also seems like they have stumbled across a great to format for holding Barsta competitions, I just wish I could hear what the Baristas were saying.
    totally agree on that one, at one stage I had the steaming going on my laptop so I could hear the commentary, Im sure they will sort that one out for next year and hopefully the Worlds will come to Oz in the not too distant future :) :)

  50. #50
    KB
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    Re: Melbourne International Coffee Expo (MICE) 2012

    Congrats to Craig. Very impressed with the expo organization and the effort put in by the exhibitors. Shame about the difficulty in hearing the comps clearly, plenty of speakers facing the stands just not clear sound. Great work by the camera operator too, easy to see screens each end of the stage.



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