Last month the alliance signed a deal with Gloria Jeans Coffees to dramatically increase the amount of coffee sourced from certified producers. Gloria Jeans sources 20% of the coffee it serves in Australia from certified producers, but plans to quadruple that percentage.
According to Nabi Saleh, the chairman of Gloria Jeans and owner of its franchise in Australia and internationally, this will lift the tonnage of certified beans it roasts in Australia to 1750 tonnes in the next 12 months from 207 tonnes last year. "My commitment is to reach 80% and keep going further," he says. "What you sow in life is what you get out of life. Its not just about the coffee and the poverty, its about having the world as a better place."