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Thread: Coffee to go - The Age

  1. #1
    CoffeeSnobs Owner Andy's Avatar
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    Coffee to go - The Age

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Coffee to go
    14th August 2005
    The Age, Melbourne


    In 1969, Giancarlo Giusti set up Grinders Coffee House in Lygon Street with his friend, Rino Benassi, because he was tired of the "really weak" coffee on offer in the city.

    One mans passion for a good cup of coffee helped to make Melbourne a better place. Mr Giusti roasted and ground his own beans in the back of the shop, selling Italian style coffee to other Italians, to university students and to anyone else who was lured inside by the wonderful smell.

    The store has gone on to become an institution, with about 200 trade customers, 50 employees, five state offices and annual revenue estimated at $11 million. Now Mr Giustis story has a twist in the tail.

    Last week, he sold the business to Coca-Cola Amatil for an undisclosed sum, saying, "I feel proud because I started with nothing, borrowing money, and we create this nice, good, beautiful company".

    We congratulate Mr Giusti on his success, and thank him for his contribution, but regret that his business has been taken over by one of the worlds biggest companies.

    As Mr Giusti demonstrated with Grinders, independently owned stores add character and depth to the experience of city life. The coffee shop was successful largely because of the love and expertise that went into its making — not as a result of a corporate plan, but from an uncomplicated passion for one of lifes simple pleasures.

    Market forces mean that large companies will always swallow up smaller companies. What economics dont take into account is what this can mean for the people on the street — a loss of diversity, a loss of soul.

    This might seem like a lot of fuss to make about a coffee shop, but not all coffee is the same, which is one of the lessons Mr Giusti taught us.

    from:
    http://www.theage.com.au/news/editorial/coffee-to-go/2005/08/13/1123353538628.html

  2. #2
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    Re: Coffee to go - The Age

    As Mr Giusti demonstrated with Grinders, independently owned stores add character and depth to the experience of city life. The coffee shop was successful largely because of the love and expertise that went into its making — not as a result of a corporate plan, but from an uncomplicated passion for one of lifes simple pleasures.
    I really like the thoughts of this reporter..... How many times have we heard this?.... I suppose we can be thankful, at least we have REAL coffee in our homes..... Its a shame this company has taken them over, but 36 years running a business and building it up to its present state I personally think is a milestone on its own.

    However.... lets see what happens iin 5 years time...... CCA might just strip this company for what its worth... However as posted in another section here on the forums, unless you have someone who is pasionate about coffee then how can the quality be good?... Coffee needs to be made with Love and Passion and a good understanding of coffee... only then can you even start to produce a decent espresso.. thats my thought at least..... I agree with what Javaphile said a while back
    Ive found that ever since my whole setup came together I simply have no interest in brewed coffee.
    to me this is true but it also extends to espressos etc from cafés... Why are we CoffeeSnobs? easy! We know what decent coffee is and the little effort in making a good espresso isnt much, Just Love Passion and an understanding of good espresso.

    While Im at it... maybe we should recomend Pinots Book "Barista Techniques"

    FB

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    Re: Coffee to go - The Age

    I didnt know Coke had any business in the coffee business??

    *runs off to check the fineprint on his Nescafe jar*

  4. #4
    TC
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    Re: Coffee to go - The Age

    Now how long till all the coke machines around town incorporate a button labelled "espresso" ;)

  5. #5
    Senior Member robusto's Avatar
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    Re: Coffee to go - The Age

    May have mentioned this before, but---- a great taste sensation is a glass of Coke, with a dash of espresso.

  6. #6
    Junior Member double_shot's Avatar
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    Re: Coffee to go - The Age

    Heard that the undisclosed sum was 5 Mill. Seems like a good deal (says he who is still saving for a Giotto or Junior)



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