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Thread: New EM0480?

  1. #1
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    New EM0480?

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Hi everyone

    On behalf of a couple of people at work who would like to buy a good inexpensive grinder, has anyone heard anything more about the rumoured new EM0480, particularly if and when it will be available.

    thanks

    Charley

  2. #2
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    Re: New EM0480?

    What rumours have you heard??

  3. #3
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    Re: New EM0480?

    I have noticed that they are relaunching their site in November.

    www.cafeseries.com.au

    The shower screen in the video looks different to the shower screen on my EM6910.

    Could we see some new models coming out in November?



    Billy B

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    Re: New EM0480?

    Quote Originally Posted by MarcS link=1192752654/0#1 date=1192760454
    What rumours have you heard??
    Just what was mentioned in this forum a little while ago http://coffeesnobs.com.au/YaBB.pl?num=1188531532/3#3 and I guess the general feeling that with the freebie promotion a new version might be just around the corner.

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    Re: New EM0480?

    Thats not the shower screen in the video, but the underside of the filter. Mesmerising to watch, tho.

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    Re: New EM0480?

    Ive been told on good authority that Sunbeam are working on some KILLER stuff... thats ALL that was said to me.... So I guess we have to wait and see....

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    Re: New EM0480?

    Quote Originally Posted by ajayro57 link=1192752654/0#4 date=1192767971
    Thats not the shower screen in the video, but the underside of the filter. Mesmerising to watch, tho.
    Yeah, my bad. I meant basket.

    I hope they are going to offer naked portafilters. That would be a good bit of kit. It will be interesting to see what improvements Sunbeam make to the range. New features or just better reliability?


    Billy B

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    Re: New EM0480?

    Quote Originally Posted by billybolonski link=1192752654/0#6 date=1192770800
    New features or just better reliability?
    Probably both

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    Re: New EM0480?

    Any speculation about what you you think they will add?

    What would you like to see?

    PID?
    Naked Portafilter?
    Steam Tip?


    Billy B

  10. #10
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    Re: New EM0480?

    Dryer steam
    PID is already there.
    Steam Tip - Absolutely!
    Reduced noise.
    Increased Temperature stability throughout the shot duration. At present, I think the straight espresso shot is a tad sour.

    Stepless grinder adjustments, and a metal carrier hard pressed.. and less play in the shaft. Even a doser version??

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    Re: New EM0480?

    Quote Originally Posted by MarcS link=1192752654/0#5 date=1192769277
    Ive been told on good authority that Sunbeam are working on some KILLER stuff... thats ALL that was said to me.... So I guess we have to wait and see....
    Is that "killer" as in good or bad? ::) Personally I cant see sunbeam producing anything of reasonable coffee snob value, lets face it their main objective is to build to a budget and thats just what you get........ Ray. 8-)

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    Re: New EM0480?

    Quote Originally Posted by MarcS link=1192752654/0#9 date=1192775778
    PID is already there.
    Increased Temperature stability throughout the shot duration. At present, I think the straight espresso shot is a tad sour.
    Dont think there is a PID. Just basic temperature settings.

    But yes, I think some improved temp stability would definitely make this even better.


    Billy B

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    Re: New EM0480?

    Yes, basic temp adjustments can be made... This is sufficiant in my view.

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    Re: New EM0480?

    Quote Originally Posted by billybolonski link=1192752654/0#8 date=1192775521
    Any speculation about what you you think they will add?

    What would you like to see?

    PID?
    Naked Portafilter?
    Steam Tip?


    Billy B
    What Id like to see them do is a simple, high quality, bulletproof machine that will last 20 years. Kitchenaid/Dualit kind of quality. Basically a Silvia, but made with cheap Chinese labour.

    I reckon theyd sell a truckload. But I doubt they will. Bling gets the punters in...

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    Re: New EM0480?

    I agree with Ray C - Sunbeam will be working to what the mass market is perceived to want/need, which is not the same as what CSers desire.


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    Re: New EM0480?

    Quote Originally Posted by slowdown link=1192752654/0#14 date=1192841545
    I agree with Ray C - Sunbeam will be working to what the mass market is perceived to want/need, which is not the same as what CSers desire.
    True, though theyre aware of the stir its created and are considering people like us in their decision making, so while thats how they started its certainly not the only direction they intend to move.

    As far as upgrades on the 6910 (6920?), definitely look out for a new steam tip as I know they were working on these some months back. Im also expecting to see a larger steam thermoblock and minor revisions to the tamper as a start. I wouldnt be surprised if the 0480 gets some work on its bearings and adjustments, but those are just guesses whereas the other predictions have a reliable basis.

    Greg

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    Re: New EM0480?

    Thats interesting - given the rapidly evolving sophistication of the third wave coffee market, Sunbeam (owned by G.U.D. Holdings - listed on the Australian Stock Exchange and holding other Australian icons such as Victa) might well be surfing at the forefront of consumer sentiment. So called first mover advantages count for a lot when it comes to brand loyalty. I have always admired their products (we have a Sunbeam iron, selected on merit). I thought my EM 0480 was great at its price point - hopefully it will only get better.

    Its good to hear that Sunbeam are attuned to feedback - including perhaps that which they have for free from this CS test bed. As has been previously suggested, they could even hire a genius like Ray C as a beta tester!

    Its nice to think that we might be supporting another truly world class Australian (now theres a thought).

    May the force be with you Sunbeam.

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    Re: New EM0480?

    Yep kudos to Sunbeam for taking on board the flak the 6900 got in the right spirit. I know for a fact they lurk on CS too so they probably read our comments as much as anyone elses. Ive likewise always liked Sunbeam as a brand, and though their previous espresso offerings have been as average as anyone elses, theyve really taken things to a new level in the last few years.

    But back to the 0480!

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    Re: New EM0480?

    I only used a 0480 once. I have one in the corner of my room but still havent taken it out of the box.

    The one time I did use a 0480 the only thing that REALLY annoyed me was the shute. It seemed to spray coffee evrywhere but in the basket.

    I would have thought that was able to be fixed quite easily. Im sure someone has developed an easy mod for that but it seemed quite unnecessary.

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    Re: New EM0480?

    Hmmm... well I just put that little measuring bucket thingy they supply straight under the chute, and never had any mess. Then measure spooned from that into my PF. Seemed to do the trick.

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    Re: New EM0480?

    Oh, the other thing Id like to see (and maybe they do already, not too familiar with the 69*0) is the use of a "standard" portafilter size so that you could get replacements anywhere (or conversely Sunbeam could even become a source for cheap replacements for other machines!)

    And get rid of the stupid plastic liner in the PF!

    Oh, and back to the grinder: stop using the word EMO in its name. Its supposed to cut coffee beans, not itself.

  22. #22
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    Re: New EM0480?

    Oh, and back to the grinder: stop using the word EMO in its name. Its supposed to cut coffee beans, not itself.
    ;D ;D ;D ;D

    L

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    Re: New EM0480?

    I am impressed with Sunbeams response to consumers. Always have been. I love my Cafe Juicer and wok and other stuff.

    Unfortunately, the influx of chinese made rubbish and them also producing in China to stay competitive has disappointed me. I would rather thay still manufactured in Oz and NZ. I would be more likely to stay brand loyal if that was the case.

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    Re: New EM0480?

    Only way Sunbeam could produce in Australia would be to move really up market into top end high value added stuff. That would probably have to equate to Mazzer in quality. Very unlikely methinks.*

    PS I dont believe everything I read on the net either, even in my own posts ;)

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    Re: New EM0480?

    I concur with Greg,

    Sunbeam do listen to the snob side of things. When the EM6910 was released, this adjustable temp option was a direct result of snobs making that suggestion. They do listen. Things take time to evolve.

    A larger Thermoblock for the steam is something to look forward to I have to say. I do wonder if the grinder revision has stepless adjustments with inproved bearings... now that would make it an unbeatable unit for its price range - provided the burr carrier is improved. - Although I havent had such problems with mine though - but I am getting shaft play now - which is a bad thing!

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    Re: New EM0480?

    I wouldnt expect a stepless unit unfortunately. While they do take notice of what we say, the snob market will always be a second priority to the one that makes all the money, which is the mass consumer market. For consumers, stepped adjustment makes it easier to use, and thats one of their pillars which really shone through on the 6910 during the review.

    Larger TB, on the other hand, Id expect. In fact I wouldnt be surprised if some of the 6910s shipping just before the 6920s release already have some of these mods, if not those shipping already. A lot of the late 6900s were basically 6910s under a different number; its their way of testing and debugging the new features in the real world before coming out and marketing them.

    Greg

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    Re: New EM0480?

    Fair call Greg

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    Re: New EM0480?

    O/T, but did anyone else notice the spurts late in the pour on that video? Channeling?

    Id hope for some improvements to the grinder - a more overhead spout so that the grinds pile in the centre of the basket with less scattering and metal burr carriers would also be good. Add a doser and stepless adjustment as options and I dont see why they couldnt be on a par with much more expensive grinders (though these improvements would naturally increase the cost to some extent).

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    Re: New EM0480?

    The problem with "appliances" - read Sunbeam, Delonghi etc is they are designed for a price point.... something which just does the job without costing too much and therefore losing market share by being "too expensive" when compared to the competing products....

    Whilst it might appear to be a fine line between being "adequate for the purpose" and doing a really good job..... to cross that line costs extra dollars.... and that adds significantly to the price.

    The CoffeeSnob market, whilst growing, is still relatively small compared to those whose aspirations are less (and so are the dollars they wish to spend)..... so targeting this audience, even in part, may cost too many sales to the masses.....

    So whilst there will be some improvements - I wouldnt expect too much..... There is a reason most of the quality products cost just so much more..... they have a relatively small market (and a demanding one at that). So to recover development costs etc means quite a bit per machine.... the other option is to appeal to the masses..... and Mazzer and the like dont intend to do that - they appeal to those who want quality- and are prepared to pay for it.

    So just remember that the Sunbeam equipment is an appliance.... and appliance at the top end of that market segment.... but firmly in the appliance category...... so dont expect too much from a new model.

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    Re: New EM0480?

    The one thing that some of us fail to take into account is the ignorance/naiivety of the majority of consumers getting into the home machine market. Many people are interested but it is not that easy to get that information, some use articles from choice etc that is unreliable, others try to find out from appliance shops where the staff are uneducated and have no idea, some (the minority) eventually find their way to coffeesnobs where thay will get the information. The majority however, are not as fortunate.

    The reality is, most people just do not know the difference between a bad machine, a good machine or a great machine. We have all been there at some point way back when. Many people are *also not willing to go to all the trouble that CSrs go to to get a fantastic coffee - and many do not know (or want to) the difference between bad coffee and great coffee that requires a ittle more effort.

    Sunbeam is trying to fill the gap between bad and great and are also going a long way to educating people, which is forward thinking for an appliance manufacturer as they could potentially lose these customers as they move onto better machines as upgraditis strikes. Eventually, I am sure they will move into the higher end/ better quality machines/grinders etc when the demand for these picks up as people become better educated.

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    Re: New EM0480?

    Well, Lucinda you see, thats why Sunbeam have lower range models as well... so they can cater for the higher end if they so choose to, while maintaining the status quo on the cheaper range...

  32. #32
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    Re: New EM0480?

    Quote Originally Posted by JavaB link=1192752654/15#28 date=1193017749
    The problem with "appliances" - read Sunbeam, Delonghi etc is they are designed for a price point.... something which just does the job without costing too much and therefore losing market share by being "too expensive" when compared to the competing products....

    Whilst it might appear to be a fine line between being "adequate for the purpose" and doing a really good job..... to cross that line costs extra dollars.... and that adds significantly to the price.

    The CoffeeSnob market, whilst growing, is still relatively small compared to those whose aspirations are less (and so are the dollars they wish to spend)..... so targeting this audience, even in part, may cost too many sales to the masses.....

    So whilst there will be some improvements - I wouldnt expect too much..... There is a reason most of the quality products cost just so much more..... they have a relatively small market (and a demanding one at that). So to recover development costs etc means quite a bit per machine.... the other option is to appeal to the masses..... and Mazzer and the like dont intend to do that - they appeal to those who want quality- and are prepared to pay for it.

    So just remember that the Sunbeam equipment is an appliance.... and appliance at the top end of that market segment.... but firmly in the appliance category...... so dont expect too much from a new model.
    I see your point, but by that logic they should never have gone into the burr grinder market in the first place since it wouldve been safer to just sell $30 blade grinders to the mass market! Sunbeam are certainly aiming for the snob market in terms of quality in the cup, compared to other US/Australian manufacturers and given the improvements in the 6910 versus the 6900 Id be surprised if they didnt continue to improve.

    Another angle to consider is that Sunbeam has the capital and reputation behind them to take a few hits (like the 6900 faults), so they can drive continuous improvement whereas smaller companies that rely on a smaller market are forced to stick to the same "tried and true" design to a certain degree - that can be a blessing and a curse.

    In other words, I personally wont be assuming that anything Sunbeam is cheapo crap that cant compete with the Italian brands on quality just because its designed in Australia and made in China! At present, theres a clear quality distinction between a Sunbeam grinder and, say, a Rocky. But that may not always be the case - *if* Sunbeam sees an opportunity to make more money in the upper segment of the market, which seems a likely strategy given their relationship with Paul Basset.



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