Produce an exceptional product, from great equipment and offer fantastic service. If you use stale commercial product, ditch it and get some real coffee.Originally Posted by 7E786060687F6E7F68606C0D0 link=1270338353/0#0 date=1270338353
If youre the best in the area, people will come and you will find that theyre not price sensitive. When I was in cafes, our coffee was amongst the most expensive. It was also a mile ahead of our competition.
Know your customers. Dont just see their wallets.
I for one am completely over ego driven empire builders/cafe owners and their rock star baristi, and regardless of how good they are, I dont bother. Dont be arrogant about who you are and what you do.