We all know that coffee is a huge commodity.
The whole world drinks it.
Here it is an extremely popular beverage.
Weve seen gardening, fishing, 4WD, house renovation and cooking shows just to name a few.
What we dont have, is a national weekly TV show focusing on coffee.
This would benefit not just for this forum and the associated sponsors and snobs, but also can de-mystify coffee for the average punters who enjoy the powdered stuff.
To open up a whole new world.
A show about how coffee is grown, where it comes from, how to make coffee on a espresso machine or a siphon, where to buy coffee, how to roast and what method, cafe reviews and road trips, grinder maintenance,the list goes on.
Perhaps the time is right for a birth of a culture program just for coffee. I believe so.
Gary at G
I think it would be great and with the tv channels all showing so much more overseas rubbish, it would be nice to see some more Australian content.
Get the right people on board and it could be worth watching.
I agree with Scoots but from a commercial aspect Im not sure if there is enough information to sustain a weekly show. With so much emphasis on cooking shows these days (Masterchef et al aside), I would envisage a weekly cooking show with a segment on coffee.
But your idea has merit and a good number of CSers would tune into such a show. Unless you can convince the commercial channels that there would be a big enough audience, you would need to approach* ABC or SBS. The other risk of a show on commercial TV networks is that you would need to cater to the sponsors who would need to be big enough to afford TV ads.* This means you would need to be prepared to suggest that great coffee can be obtained out of a jar or from supermarkets, GJs, McCafe and the like. Think of the impact of this requirement on the message you might try to impart on your show.
I suspect the way to do it would be to do a regular clip for Youtube each week...give the TV execs a sample.
Andy, get your digital camera out and make a clip!
I agree with flynn that it wouldnt be commercially viable to sustain a half hour show just about coffee, but it could be a regular 5 minute segment on a show like Mercurios Menu or Food Safari
Thanks for your feedback thus far gents, and lady scootergirl :)
A coffee show run on a Sunday would be far greater than the Gordon F. Ramsay Hells Kitchen we subject ourselves to.
My belief is that a half hour slot would be great covering a broad range of topics about coffee.
Theres a great deal to get through in a year.
I have thought of the impact it would have on us in regards to Gloria Jeans, McCafe, Coffee Club etc may have. Those big boys may very well take the opportunity to spend big bucks and put pressure on the independents who are genuinely passionate about coffee rather than making lots of money.
You have made a good point Flynn.
This is why i have asked for everyones feedback on this subject rather than approaching the networks on creating a show.
Gary at G
I have had an idea in the back of my mind for a while about creating a Youtube channel which focuses on coffee.
The positive of a youtube channel is that you can reach the whole world so your target audience is amplified.
A lot of people dont understand the potential youtube has but there are hundreds of people who have a career in youtube.
If you have a regular format, a consistent schedule and obviously a quality in both presentation and content I think a youtube channel could certainly be a hit.
The other thing about creating on youtube is that you own your own content, and you arent subject to signing your life away to the network your show goes with.
There are certainly some very slick looking productions on YouTube these days and with the way people are now doing tv via the Internet, I think you could find quite an audience via this medium.
Totally agree on the youtube/internet idea. It is certainly something which I would regularly tune into. Once you go the way of the tv show, there are too many people with a stake in it to allow you to produce a product unencumbered by commercial factors. Most people/businesses who provide the dollars to fund this are more likely to apply pressure on you to compromise your core principles for the sake of their own interests. Your ability to maintain independence in such a venture would be shortlived, I would think. Unless those providing the funding are as passionate about maintaining the integrity of the production which you would be seeking.
A Coffee Gear supplier in Seattle (not forum sponsor) does a regular Youtube show to talk about products and run some basic experiments. A lot of it is just for fun and cant be taken too seriously. The good thing is that they never put the hard sell on their products and just treat it as a bit of fun for the staff to get the word out there about coffee and different methods.
From their Youtube blurb:
We want to help you make a better cup of coffee! This channel features informational, how-to, review and comparison videos that we hope will help you make coffee and espresso you love at home.
Our goal is to practically test, review, explore experiment and -- most of all -- have fun with coffee. We get asked tons of questions and we devise ways to find out the answers, if we dont know them already. There are as many ways to test, experiment or learn things as there are people, so we encourage you to do your own testing at home to find out how a specific situation may apply to you personally.
I enjoy watching it and often get a laugh. Youtube seems to be a good medium for this type of thing and unfortunately I dont think it would go well on mainstream TV.
That being said however The Age seems to try and find one or two coffee related stories each week to put on line (sometimes very poor quality) so perhaps there is an opening to write an educational series for the paper.
Still hoping for an Australian coffee podcast.
Perhaps a Vodcast... is that a video podcast?
I watch Gail and Kat :P I like their videos but I think what G@G is describing is a more refined program with information on the industry as well as product reviews.Originally Posted by 754F547975524F484D474A4952260 link=1313171135/9#9 date=1313572140
The Lifestyle channel on Foxtel would be ideal but then what percentage of people have Foxtel.
A show on the ABC would cut out the commercial clutter.
Perhaps a coffee program would include a news segment covering say, the Gilkatho price index or world coffee prices and where its heading.
Then things like product reviews, road trips to cafes, a segment on brewing methods, a feature about Breville etc.
Then next week a tutorial on how the average person can use semi automatic machines and list of items required, a beginners guide to roasting, more news, Coffeesnobs feature and internet shopping. Humour segment. A look into the commercial industry and then the list goes on for the week after.
Gary at G
Not sure if it is a weekly show but channel 10 is running a doco called "Coffee Culture" on Saturday at 1pm
Nice find pinballer.
Ill be working then but Ill be sure to record it to see what it is.
Hopfully its full of good content and not just an advertorial for someone.
I wrote to all the freeTV stations to find out what they thought about having a coffee cultural program. Two commercial stations responded including Channel 10.
I was hoping the government run ABC1 would do such a venture but they responded saying they get a lot of requests for all kinds of things, but they would take my request on board.
Cant say whether Channel 10 acted upon my request or they started it on their own accord.
Ill certainly have a look see with a cuppa in hand. :)
Gary at G
Without knowing of this thread
Today I just happened to be channel surfing after making coffee and settling in to drink it
I stumbled on this show Coffee Culture Channel 10
I missed the first 15 min but the part I did see was very informative
All content was Australian unless I missed something as I got a phone call during the last part of the show
missed it at 1pm but discovered it as video on demand (all six episodes it appears) on channel 10s website :)
Watched through the whole program, and found it interesting.
Was aimed at the general public. History of coffee, how coffee was introduced here, the first pioneers of coffee roasting, a little piece on Australias growing region,where Australians lie in consumption per capita, etc etc.
Next slot is next Saturday 1pm with 4 more slots after that.
Would be interesting if other networks catch on to this and do something more specific that us snobs can relate to, like roasting on a domestic scale.
Gary at G
Paula and I just watched the episode that I recorded today.
It was a very good show. Far less of the "cringe" moments that I expected (but there were a few still).
Perfect magazine style show with content that should appeal to most anyone. I would have liked less a.d.d. style jumpy editing and some more detailed shots of machines and places.
I must say it was cool to get a glimpse of a Roast Monitor probe in action too
Kudos to channel 10 for putting it together.
Ill record it again.
Good find Lu.Originally Posted by 0C15600 link=1313171135/17#17 date=1318049093
I just had a look on Ch10s site
...and the 6 episodes are really 6 parts of todays 1 show... without the ad breaks!
Still a good place to catch it if anyone missed it.
I thought it was put together well for a local doco.
Some good archival footage and some funny old TV ads, makes me want to grab a cup of instant Folgers right now :P
I looked at the TV guide and it doesnt seem to be on again
Watched the Coffee Culture prog. on Ten. Well worth a look.
Access through the above link http://ten.com.au/docos-24348.htm works OK. For some reason going to the Ten Home page Documentaries - Coffee Culture didnt work for me?
Have not had the opportunity to try a Folgers.Originally Posted by 322B2C20232E2E2730420 link=1313171135/21#21 date=1318120552
It kind of fits in the era of the meat and 3 veg ,clean living, corn pickin family situation.
I think if enough feedback is given to the channel, they could very well continue making it.
Being a commercial station, its based on its existence from commercials, so the more viewers, the more exposure, more consumers showing interest in its products, therefore more chance of follow ups.
They picked a good time for the doco since its at lunchtime, and it kind of makes one feel like a Folgers after that. ;D
Sundays at noon or 1pm would be a good time slot too.
I had the same problem too KB regarding opening the docos.
Gary at G
I agree, but I certainly dont have a ratings box so they dont know I watched it.Originally Posted by 3D272A2B392F373D3D4E0 link=1313171135/23#23 date=1318225822
Bingo.Originally Posted by 3D272A2B392F373D3D4E0 link=1313171135/23#23 date=1318225822
I left a comment the other day on:
I suggest others do the same or email or write or phone.
If we dont tell em that we watched and it was good they wont know.
The bottom line to all this is that we all like to be educated and be entertained in all things coffee.
Australia has come of age in terms of quality coffee.
Like the program mentioned, people are becoming more aware of speciality coffee after being on a lifestyle of Gloria Jeans, McDonalds, instant et al.
So really, its a opportunity there for networks to grab and use it.
Once a regular show gets underway, topics becomes be more specific which will be both beneficial to the masses and for the more engaged like us here.
Ill be on the phone to them.
If others here would like to be visually entertained and educated, let them know.
Lets take Australian coffee media forwards.
Gary at G
Did the doco end up getting another epidsode? Doesnt seem to be one on the website :(
No it was one documentary. I think people got confused, as apparently is is split into 6 parts online but it was one complete show