I tried to last night with no success until after 10pm.
I had a look at a few things today and bought some school labels for our child, but that was all. $20 dollars total spend.
Thought the idea was OK but the execution was half-baked. To be 'surprised' by the on-line demand seems a little unbeliveable.
It took the TAB 5 years and a LOT of money to get their servers to the point where they can cope with huge traffic during Melbourne Cup and other Spring Carnival days. It was never likely the first try at this would cope.
I'm thinking the driving force for the people behind the event was simply e-mail harvesting. I used a disposable e-mail address to register and as it turns out, it wasn't required anywhere along the line for what I did.