Many people now download what they want to watch - sites hold almost every show there is, and you can get the series, all at once and ad-free to watch when YOU want to watch.
I almost, years back, went with pay TV, but about a month before I committed, as I was working out which deal I wanted, they started running adverts on Pay TV - now I might be a bit sensitive but there is NO WAY I am paying to have someone advertise to me.
Also, why can't you go to the company and say, I want only these 5 (or 10 or whatever) channels - I do NOT want channels full of crap I don't watch on TV anyway. Instead they sell a 'package' that contains only a couple of the ones I actually want and a heap of ones I will never use.
I sometimes wonder if the fanatical vigour with which the authorities pursue download sites (such as Demonoid where the US Govt threatened the Ukraine to get them to raid and take the servers the program was hosted on) is NOT about protecting Hollywood so much as making sure we don't have ways around getting our daily 'Consume-at-all-costs' programming. (adverts)